Marketing Consultant at Velera

Feedinkoo; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Feedinkoo is seeking a client-focused marketing analytics consultant to lead client consultation, relationship management, and strategic marketing planning for credit union accounts.

You will transform data into actionable insights, design campaigns, coordinate cross-functional teams, and ensure compliance while driving portfolio growth and performance.

Qualifications

• Eight (8) years of marketing quantitative analysis experience and/or direct credit card, debit, and digital marketing experience required.
• Bachelor’s Degree in Business, Marketing, Mathematics, Accounting, Finance, Statistics or related field, or combination of education and experience.
• MBA preferred.
• Knowledge of underwriting practices, collection practices, credit union service models, credit and debit processing, fees, interchange, pricing and risk.

Responsibilities

• Client Consultation & Relationship Management: primary contact for assigned credit union clients, maintaining relationships at various management levels.
• Strategic Marketing Planning: identify, develop, and implement campaigns leveraging client data to drive card portfolio growth.
• Data Analysis & Insight Generation: use data analytics tools to identify patterns and transform data into actionable insights.
• Communication & Reporting: prepare materials summarizing findings and provide performance measurements to clients and senior management.
• Collaboration & Subject Matter Expertise: work with internal teams to ensure cohesive campaign execution and stay current on industry trends.
• Risk Management & Compliance: assess risks of marketing initiatives and maintain documentation for transparency.
• Additional Responsibilities: conduct market research and assist with billing and reconciliation of consulting services.

Skills

Client service

Data analysis

Communication

Education

Bachelor’s Degree in Business, Marketing, Mathematics, Accounting, Finance, Statistics or related field

MBA preferred

Job description

Day In The Life

Client Consultation & Relationship Management: Serve as the primary contact for assigned credit union clients, maintaining strong relationships at various levels of management. Consult regularly with key personnel to identify, develop, and implement marketing strategies that leverage data insights to enhance client portfolio performance.

Strategic Marketing Planning: Identify, develop, and implement strategic marketing campaigns that leverage client data to drive card portfolio growth and overall business success. Create and manage detailed marketing plans, including overall project management and pro forma analysis, tailored to each client’s needs. Conduct post‑mortem analyses to measure campaign effectiveness against performance targets.

Data Analysis & Insight Generation: Utilize data analytics tools to conduct deep‑dive investigations, identifying meaningful patterns, trends, and relationships in large datasets. Transform raw data into actionable business information that informs strategic decisions and marketing recommendations.

Communication & Reporting: Prepare and deliver clear, concise communication materials that summarize findings and support fact‑based recommendations. Provide regular performance measurements and insights to both clients and senior management, ensuring alignment with strategic objectives.

Collaboration & Subject Matter Expertise: Collaborate with internal teams, including Client Growth Executives, Marketing Specialists, Data Analysts, and Creative resources, to ensure cohesive campaign execution. Participate in and provide subject‑matter expertise for company‑wide strategic initiatives, staying abreast of industry trends, products, and services.

Continuous Improvement: Keep current with industry developments, including Visa, MasterCard, Fiserv, and regulatory changes, to provide clients with informed recommendations. Stay updated on industry trends, competitive landscape, and advancements in marketing strategies and tactics, ensuring that recommendations are current and relevant. Identify and recommend process improvements to enhance efficiency, scalability, and productivity within the business unit.

Professional Development: Commit to ongoing learning in the ever‑evolving financial services and technology sectors. Engage in internal information‑sharing opportunities to stay informed about company insights and best practices.

Entrepreneurial Mindset: Approach tasks with an entrepreneurial spirit and owner mentality, proactively seeking opportunities for innovation and growth.

Risk Management & Compliance: Monitor and assess risks associated with marketing initiatives, ensuring compliance with regulatory requirements and industry standards. Maintain accurate documentation of work papers, data, plans, and results to support transparency and intellectual capital within the organization.

Additional Responsibilities: Perform market research as needed to support campaign development and client consultation. Assist with the billing and reconciliation of consulting services, managing client discounts and ensuring accurate financial tracking. Take on additional duties as assigned by leadership to support the overall success of the Consulting Marketing team.

Qualifications

Bachelor’s Degree in Business, Marketing, Mathematics, Accounting, Finance, Statistics or related field, or a combination of education and experience. MBA preferred.

Eight (8) years of marketing quantitative analysis experience and/or direct credit card, debit, and digital marketing experience required.

Client service experience. Knowledge of underwriting practices, collection practices, credit union service models, credit and debit processing, fees, interchange, pricing and risk is essential.

Additional Responsibilities

Perform market research as needed. Assist with billing and reconciliation of consulting services. Manage client discounts and ensure accurate financial tracking. Take on additional duties as assigned by leadership.