Strategic Marketing Consultant: Cross-Channel Growth

Xtend; Grand Rapids (MI); On-site; USD 60,000 - 90,000; Full time

Job summary

Xtend is seeking a Marketing Consultant who translates business goals into practical marketing plans and guides clients through the why behind the strategy. You’ll work across audiences, channels, budgets, measurement, brand positioning, and member journeys alongside client teams.

You'll build strategic plans, establish KPIs before campaigns, develop cross-channel recommendations, and stay hands-on in execution while collaborating with specialists, analytics, and operations to deliver cohesive

Qualifications

• 2-5 years of marketing strategy and hands-on experience.
• Experience building marketing plans linking goals, audiences, channels, budgets, and measurement.
• Strong experience in at least one core channel with broader channel planning ability.
• Understanding of analytics, KPIs, attribution, and campaign performance.
• Experience with brand positioning, messaging, personas, and lifecycle marketing.

Responsibilities

• Build strategic marketing plans connecting client goals to audiences, channels, budgets and timelines.
• Establish KPIs and measurement strategies before campaigns launch and use results to improve recommendations.
• Develop recommendations across paid, owned, and earned channels.
• Participate in client discovery, planning, and performance conversations with Account Executives.
• Present recommendations to clients, explain reasoning, and respond to questions.
• Analyze campaign performance and turn results into actionable recommendations.
• Stay hands-on with marketing execution when strategy and implementation overlap.
• Support brand positioning, messaging, personas, and member journeys.

Skills

Marketing strategy

Campaign planning

Analytics & KPIs

Brand positioning

Lifecycle marketing

Budget management

Client communication

Presentation skills

Multi-client management

MS Office proficiency

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Outlook

Word

Excel

PowerPoint

Job description

Xtend is seeking a Marketing Consultant who translates business goals into practical marketing plans and guides clients through the why behind the strategy. You’ll work across audiences, channels, budgets, measurement, brand positioning, and member journeys alongside client teams.

You'll build strategic plans, establish KPIs before campaigns, develop cross-channel recommendations, and stay hands-on in execution while collaborating with specialists, analytics, and operations to deliver cohesive