Strategic Marketing & Communications Leader

St. Croix Hospice; Mendota Heights (MN); Presencial; USD 115.000 - 127.000; Jornada completa

Descripción de la vacante

St. Croix Hospice is seeking a Director of Marketing & Communications to develop and implement integrated marketing programs that engage diverse audiences and align with organizational goals.

The role leads digital content strategy, brand management, and cross‑department projects to drive measurable results, including PR, SEO, and advertising initiatives. Strong leadership and analytics are essential.

Formación

• Bachelor’s degree in marketing or related field.
• 10+ years’ experience as a Marketing and/or Communications leader.
• 2+ years’ experience with digital measurement tools, such as Google Analytics; and management of paid search and programmatic display.
• Comfortable with current digital marketing techniques and best practices, including the use of AI.
• Proficient with the Microsoft Office suite of products.
• Proven success leading public relations and media relations initiatives.
• Strong understanding of website functionality and content management systems.
• Demonstrated experience developing and executing marketing communications and digital marketing strategies that deliver measurable results.
• Experience managing, coaching and developing team members.

Responsabilidades

• Develop and implement integrated, high-visibility internal and external programs and strategies for diverse audiences, ensuring timely, on-target delivery.
• Support a growing digital, social media and market brand presence that deepens engagement, drives business and builds partnership.
• Direct PR, social media, websites, internal comms, advertising, and digital marketing — including SEO, GEO and AEO strategies — functions and teams.
• Develop, implement and monitor related digital marketing budgets.
• Lead multidisciplinary projects, often spanning multiple departments, with an ability to execute numerous priorities simultaneously while managing others.
• Monitor industry trends, analyze impact and ROI of department activity, and identify cross-promotional opportunities.
• Design and implement comprehensive marketing strategies to create awareness of the company’s business.
• Create, edit and proof compelling content, which may include key messages, collateral, thought leadership communications, digital content and more.
• Maintain the agency brand, voice, style, as well as department policies and procedures including media, social media and photography.

Conocimientos

Marketing leadership

Digital marketing

Public relations

Media relations

Content creation

SEO

Budget management

Vendor management

Team development

Analytics

Educación

Bachelor’s degree in marketing or related field

Herramientas

Google Analytics

Programmatic display

Paid search

Content Management Systems (CMS)

Microsoft Office

Descripción del empleo

St. Croix Hospice is seeking a Director of Marketing & Communications to develop and implement integrated marketing programs that engage diverse audiences and align with organizational goals.

The role leads digital content strategy, brand management, and cross‑department projects to drive measurable results, including PR, SEO, and advertising initiatives. Strong leadership and analytics are essential.