Healthcare Marketing Specialist: Content & Social

Croix Health; Wisconsin; Presencial; USD 52.000 - 80.000; Tempo integral

Benefícios oferecidos por esta vaga

Health insurance

Vision insurance

Dental insurance

403b retirement with employer match

Paid time off

Disability & life insurance

Education reimbursement

Employee assistance program

Wellbeing incentive

Free parking

Resumo da vaga

St. Croix Health in Wisconsin is seeking a Marketing Specialist to support strategic goals by developing, implementing, monitoring, and measuring marketing and communications activities across digital, print, social media, and community education.

You will translate priorities into campaigns, manage content, and analyze results to drive improvements. The role requires collaboration with the Marketing & Communications Officer, strong writing skills, project management ability, and a hands-on

Qualificações

• Bachelor’s degree preferred in marketing, healthcare, business, or communication.
• 2–3 years of professional marketing experience, preferably in healthcare.
• Excellent written and oral communication; strong organizational skills.
• Ability to manage multiple projects and deadlines.
• Ability to build relationships with multiple stakeholders.
• Familiarity with website maintenance and basic SEO.
• Experience with social media strategy, content creation, and video.
• Proficiency with Microsoft Office (Teams, Outlook, Excel, PowerPoint).
• Graphic design and short-video creation experience; Adobe Creative Cloud preferred.

Responsabilidades

• Work with the Marketing & Communications Officer to develop and implement marketing and communication initiatives.
• Assist with translating organizational goals, priorities, and service-line needs into marketing and communication actions.
• Coordinate marketing initiatives across digital, print, social media, internal communication, community engagement, and educational materials.
• Create and maintain project timelines and content calendars to ensure timely completion.
• Manage multiple projects simultaneously, coordinating resources, meeting deadlines, and providing support to organizational priorities.
• Write, proofread, and edit content for marketing materials, internal and external communication, website pages, and social media.
• Develop engaging content that promotes the organization’s services, providers, employees, programs, and events.
• Create and distribute educational materials that help patients, employees, and the community understand healthcare services and programs.
• Ensure educational materials and the website content are accurate, consistent with organization messaging, appropriate for intended audience, and maintains brand standards.
• Utilize relationships within the organization to identify subject matter experts and use them to assist in communication creation.
• Develop social media content including short-form video, copy, and images that are aligned with identified priorities, marketing strategies, and brand standards.
• Use tools to schedule, publish and monitor social media content.
• Monitor social media engagement, interactions, and analytics.
• Identify opportunities to improve engagement, increase awareness of St. Croix Health, and strengthen online presence.
• Remain aware of social media trends and platform updates.
• Maintain and update both the intranet and website content with accurate and current messaging and information.
• Coordinate with internal departments to obtain updated information to use on both internal and external communication platforms.
• Utilize basic SEO practices to assist in digital visibility of the website.
• Identify opportunities for content improvement and communicate with department leaders to assist with maintaining current information.
• Participate in organization meetings for community events.
• Assist with planning, set up, and cleanup of identified events both on St. Croix Health campuses and in the community.
• Help recruit appropriate staff to attend relevant events.
• Participate in department meetings, planning sessions, and community events as appropriate.
• Perform other duties consistent with the position’s scope and responsibilities as assigned.

Conhecimentos

Written & verbal communication

Project management

Stakeholder relationships

SEO basics

Website maintenance

Social media expertise

Microsoft Office

Graphic design & video

Content creation

Formação

Bachelor’s degree or related field

Ferramentas

Adobe Creative Cloud

Descrição da vaga

St. Croix Health in Wisconsin is seeking a Marketing Specialist to support strategic goals by developing, implementing, monitoring, and measuring marketing and communications activities across digital, print, social media, and community education.

You will translate priorities into campaigns, manage content, and analyze results to drive improvements. The role requires collaboration with the Marketing & Communications Officer, strong writing skills, project management ability, and a hands-on