Strategic Marketing & Communications Leader

MIBOR; Indianapolis (IN); On-site; USD 55,000 - 75,000; Full time

Job summary

MIBOR is seeking a Marketing and Communications Manager to lead content strategy across newsletters, campaigns, websites, and social channels. You will translate complex initiatives into member-focused messaging that supports programs, education, advocacy, and events.

You will collaborate with all departments to ensure timely, accurate communications, maintain brand voice, and optimize digital engagement through SEO, analytics, and targeted campaigns.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years of experience in marketing, communications, or content development.
• Experience managing websites, email marketing, and social media platforms.
• Proficiency with CRM, marketing automation, analytics tools, and CMS.
• Strong writing, editing, and storytelling skills.

Responsibilities

• Develops and executes annual content strategy aligned with priorities and member engagement.
• Creates targeted email marketing campaigns and manages calendars across departments.
• Acts as primary content manager for the website; audits content for accuracy and accessibility.
• Plans and implements social media campaigns; monitors engagement and trends.
• Supports marketing and brand management through cross-department collaboration and vendor coordination.
• Tracks KPIs across communications efforts and produces regular performance reports.
• Develops event communications plans and promotional materials for programs and events.
• Keeps knowledge current on digital marketing trends, SEO, and analytics.

Skills

Writing

Editing

Project management

Strategic thinking

Digital marketing

SEO

Social media management

Collaboration

Analytics

Education

Bachelor's degree in Marketing

Tools

CRM tools

Marketing automation

CMS

Analytics tools

SEO tools

Job description

MIBOR is seeking a Marketing and Communications Manager to lead content strategy across newsletters, campaigns, websites, and social channels. You will translate complex initiatives into member-focused messaging that supports programs, education, advocacy, and events.

You will collaborate with all departments to ensure timely, accurate communications, maintain brand voice, and optimize digital engagement through SEO, analytics, and targeted campaigns.