Senior Marketing Communications Strategist

Brasfield & Gorrie; Birmingham (AL); On-site; USD 90,000 - 120,000; Full time

Job summary

Brasfield & Gorrie is seeking a Marketing Communications Manager to support the company’s communications across departments. You will partner with leaders to understand priorities, manage marketing needs, and oversee the enterprise pulse survey program and reporting.

You will write, edit, and manage content for newsletters, intranet, websites, and video, while guiding creative partners and maintaining brand standards. Strong writing, analytics, and project leadership are essential.

Qualifications

• 7–10 years of corporate communications, marketing, or public relations experience.
• Bachelor’s degree in public relations, journalism, English, or related business field.
• Proficiency with survey platforms (Medallia, Qualtrics, SurveyMonkey) and email marketing tools (Workshop, Campaign Monitor).
• Familiarity with Canva, Salesforce, OpenAsset and Adobe Creative Suite; experience with AI tools (Copilot, Claude, ChatGPT).
• Strong analytical and data storytelling skills with ability to distill trends and present findings clearly.
• Excellent writing and editing skills; high proficiency in AP style.
• Willingness to travel occasionally (5%).

Responsibilities

• Serve as trusted communications counselor to corporate department leaders; recommend effective reach to target audiences.
• Lead development of marketing and communications materials; provide creative direction while upholding brand standards.
• Manage editorial calendars and project plans for corporate initiatives across Marketing, Creative Services, and Communications.
• Oversee employee listening program including enterprise pulse survey; design, launch, analyze, and present insights.
• Coordinate messaging with internal teams to align timing and channels.
• Write, edit, and manage content across newsletters, intranet, websites, video, and other platforms.
• Lead analytics and reporting; establish metrics and drive improvements.
• Review deliverables for accuracy, readability, and brand consistency.
• Coach and mentor team members; oversee staff and professional development.
• Identify and recommend process improvements; participate in professional associations.
• Engage in committee work with local professional, industry, or nonprofit groups.

Skills

Writing skills

Project management

Storytelling with data

Time management

Team collaboration

Strategic thinking

Education

Bachelor’s degree in PR/journalism/English or related field

Tools

Medallia

Qualtrics

SurveyMonkey

Workshop

Campaign Monitor

Canva

Salesforce

OpenAsset

Adobe Creative Suite

AI tools (Copilot, Claude, ChatGPT)

Job description

Brasfield & Gorrie is seeking a Marketing Communications Manager to support the company’s communications across departments. You will partner with leaders to understand priorities, manage marketing needs, and oversee the enterprise pulse survey program and reporting.

You will write, edit, and manage content for newsletters, intranet, websites, and video, while guiding creative partners and maintaining brand standards. Strong writing, analytics, and project leadership are essential.