Marketing Content Specialist

Industrial Magnetics; Boyne City (MI); On-site; USD 50,000 - 70,000; Full time

Job summary

Industrial Magnetics in Boyne City, Michigan is seeking a creative marketing professional to lead the content marketing strategy. Responsibilities include managing blog posts, emails, websites, video scripts, and other marketing materials.

The ideal candidate should have strong writing and project coordination skills and enjoy collaborating with both marketing and sales teams to enhance overall marketing efforts.

Qualifications

• Strong project coordination skills.
• Exceptional writing abilities.
• Effective communication skills.

Responsibilities

• Define and execute content marketing strategy.
• Collaborate with marketing and sales teams.
• Manage vendor and agency relationships.
• Conduct market research and competitive intelligence.
• Support various marketing activities.

Skills

Content marketing

Project coordination

Writing skills

Communication skills

Digital marketing

Job description

Position Summary

Responsible for helping define and execute IMI's content marketing strategy, including blog posts, emails, websites/landing pages, press releases, video scripts, newsletters, case studies, surveys, infographics and other marketing content as directed. The ideal candidate will be a well-organized and creative individual with a passion for marketing, strong project coordination skills, exceptional writing abilities, and effective communication skills. In this role, you will collaborate closely with fellow marketing and sales team members, supporting various marketing activities.

Responsibilities include:

• Content Strategy & Creation
• Digital Marketing & SEO
• Vendor & Agency Management
• Market Research & Competitive Intelligence
• General Marketing Activities