Strategic Marketing Communications Lead, ATDM Programs

The Institute for Advanced Learning and Research; Danville (VA); Presencial; USD 77.000 - 83.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

VRS retirement

Paid time off

Paid holidays

Health plan

Descripción de la vacante

The Institute for Advanced Learning and Research (IALR) seeks an ATDM Marketing Communications Lead to coordinate and support marketing initiatives that advance ATDM and the Manufacturing Advancement division. This role drives program visibility and brand consistency across multiple channels in a fast-paced environment.

You will develop content for social media, websites, newsletters, and press releases, lead digital campaigns with Salesforce Marketing Cloud and Constant Contact, and collaborate

Formación

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 5+ years in marketing/communications/public relations or related field.
• Strong written, verbal, and interpersonal communication skills.
• Excellent organizational skills and attention to detail.

Responsabilidades

• Implement marketing and communications strategies aligned with organizational goals.
• Develop and manage content for social media, websites, newsletters, press releases, and promotional materials.
• Lead digital marketing campaigns using Salesforce Marketing Cloud and Constant Contact.
• Monitor and report on campaign performance for decision-making.
• Coordinate development and distribution of marketing materials and ensure brand adherence.
• Support media relations by monitoring coverage and maintaining media lists.
• Plan and promote workshops, conferences, outreach activities, and events.
• Coordinate with external vendors to support project execution.
• Stay informed on marketing trends and best practices.
• Perform other duties as assigned.

Conocimientos

Communication

Organization

Multitasking

Team collaboration

Educación

Bachelor's degree in Marketing

Herramientas

Salesforce Marketing Cloud

Constant Contact

CMS

Descripción del empleo

The Institute for Advanced Learning and Research (IALR) seeks an ATDM Marketing Communications Lead to coordinate and support marketing initiatives that advance ATDM and the Manufacturing Advancement division. This role drives program visibility and brand consistency across multiple channels in a fast-paced environment.

You will develop content for social media, websites, newsletters, and press releases, lead digital campaigns with Salesforce Marketing Cloud and Constant Contact, and collaborate