Strategic Marketing & Communications Lead

Affiliated Distributors (AD); Wayne (PA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Affiliated Distributors (AD) seeks an IDOC Marketing & Communications Specialist to support the development and execution of IDOC marketing initiatives, partnering with consultants and internal stakeholders to drive awareness and adoption across the AD Member community.

The role includes managing a Salesforce-based website, coordinating with experts, and executing integrated campaigns across email, web, social media, and events in a hybrid Wayne, PA environment.

Qualifications

• 5+ years of marketing and communications experience, with preference for program, partnership, or member-based marketing in a B2B environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred
• Strong proficiency in Microsoft Office, particularly PowerPoint, with the ability to produce clear, polished, member- and executive-facing materials
• Experience supporting virtual engagement platforms (e.g., Zoom) for webinars, peer forums, or member events
• Hands‑on experience with Salesforce or similar platform including the ability to update, manage, and maintain a Salesforce-based website; familiarity with Pardot or similar marketing automation tools is a plus
• Demonstrated ability to support member engagement and adoption initiatives, including coordinating peer connections and working across internal and external

Responsibilities

• Partner with key consultants to help shape and advance the overall strategy of the IDOC, enhancing value and engagement for AD members
• In collaboration with the AD Marketing team, develop and execute marketing and communications initiatives that promote the IDOC and drive awareness, engagement, and adoption across the AD Member community
• Manage and maintain the IDOC Salesforce-based website, including content updates, resource organization, and coordination with internal teams and external partners
• Coordinate with subject matter experts and external partners to support the development and publication of IDOC content, assessments, and member resources
• Support member engagement by facilitating appropriate peer connections and networking opportunities aligned with family-business needs and program objectives
• Plan, build, and execute integrated marketing campaigns across email, web, social media, member portal, events, and other member-facing channels to promote IDOC
• Support member-facing educational programming (e.g., webinars, roundtables, forums), including coordination, communications, and facilitation support
• Develop pre- and post-program communications to reinforce key insights and encourage continued engagement with the IDOC
• Track member progress and program impact through online assessment tools and peer network participation, and deliver regular reporting to demonstrate IDOC effectiveness, outcomes, and areas for improvement
• Manage IDOC-related communications and presence at AD meetings, summits, and events, collaborating with internal stakeholders as needed
• Collaborate cross-functionally with AD Marketing, IT, and Member Programs teams to ensure brand alignment, operational consistency, and continuous improvement of the IDOC experience
• Perform other duties, as assigned, to support the growth, adoption, and long-term sustainability of the IDOC
• Other projects and tasks as may be assigned by the Vice President, IDOC or the CFO

Skills

Marketing strategy

Communications

Social media

Content development

Project management

Salesforce

Marketing automation

Cross‑functional collaboration

Education

Bachelor's degree in Marketing

Business related field preferred

Tools

Salesforce

Pardot

Microsoft Office

Job description

Affiliated Distributors (AD) seeks an IDOC Marketing & Communications Specialist to support the development and execution of IDOC marketing initiatives, partnering with consultants and internal stakeholders to drive awareness and adoption across the AD Member community.

The role includes managing a Salesforce-based website, coordinating with experts, and executing integrated campaigns across email, web, social media, and events in a hybrid Wayne, PA environment.