Strategic Marketing Lead: Energy Efficiency Programs

aptim; United States; Remote; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Job summary

APTIM’s Energy Transition team is seeking a Marketing Lead to drive strategic marketing and communications for energy efficiency programs. You will translate program objectives into effective campaigns and coordinate with internal teams and vendors to ensure high-quality delivery.

The role requires 5+ years of marketing experience, strong cross-functional collaboration, and a passion for energy efficiency. Occasional travel may be necessary, with focus on measurable results and program

Qualifications

• Bachelor’s degree from an accredited college or university in marketing, communications, business, related field
• 5+ years of progressively responsible experience in marketing, communications, or related program/project management
• Demonstrated ability to develop and execute marketing and communications strategies
• Experience working cross-functionally with internal stakeholders, marketing partners, vendors, or clients
• Strong project management skills with ability to manage multiple projects and deadlines
• Excellent written, verbal, presentation, and interpersonal communication skills
• Experience analyzing marketing performance and applying results to improve campaigns
• Proficiency with Microsoft Office, marketing automation, CRM systems, social media, and related tools

Responsibilities

• Lead the development and execution of marketing and communications strategies for assigned energy programs, campaigns, and workstreams
• Partner with Marketing Managers, program leadership, and vendors to translate objectives into actionable plans
• Serve as the day-to-day marketing lead for campaigns, coordinating activities across teams and resources
• Lead campaigns from strategy and creative brief through launch, measurement, and optimization
• Develop campaign briefs defining audiences, messages, channels, timelines, and success metrics
• Manage workflow and creative requests to ensure on-time, on-budget delivery
• Coordinate shared resources across campaigns and identify capacity and scheduling needs
• Review marketing materials with stakeholders for alignment with brand and requirements
• Guide content across digital, social, web, email, print, and presentations

Skills

Marketing strategy

Project management

Communication skills

Cross-functional collaboration

Analytical skills

Self-starter

Education

Bachelor's degree in marketing/communications/business

Tools

CRM systems

Marketing automation tools

Microsoft Office

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

APTIM’s Energy Transition team is seeking a Marketing Lead to drive strategic marketing and communications for energy efficiency programs. You will translate program objectives into effective campaigns and coordinate with internal teams and vendors to ensure high-quality delivery.

The role requires 5+ years of marketing experience, strong cross-functional collaboration, and a passion for energy efficiency. Occasional travel may be necessary, with focus on measurable results and program