Data-Driven Marketing Strategy Lead

Minority Professional Network, Inc.; Tustin (CA); On-site; USD 128,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement

Job summary

AT&T is seeking an experienced Lead Marketing Manager to identify, develop, and execute data-driven strategies that drive brand awareness, customer engagement, and revenue growth. You will plan, implement, and optimize campaigns across channels, collaborating with product teams to uncover opportunities and measure impact.

The role emphasizes financial analysis, budgeting, and performance reporting to align with corporate goals.

Qualifications

• Bachelor’s degree (BS/BA) desired and 5+ years of related experience.
• Certification is required in some areas.

Responsibilities

• Plan and implement comprehensive marketing programs to support objectives and forecast needs.
• Develop, execute, and manage marketing campaigns across multiple channels.
• Collaborate with product management and cross-functional teams to identify opportunities and promote awareness.
• Prepare and analyze marketing activity reports to track campaign performance against objectives.
• Conduct financial analysis to allocate budgets and align spending with goals.

Skills

Marketing strategy

Campaign planning

Budget management

Cross-functional collaboration

Data-driven marketing

Education

Bachelor's degree (BS/BA) desired

Tools

Marketing analytics tools

Forecasting tools

Job description

AT&T is seeking an experienced Lead Marketing Manager to identify, develop, and execute data-driven strategies that drive brand awareness, customer engagement, and revenue growth. You will plan, implement, and optimize campaigns across channels, collaborating with product teams to uncover opportunities and measure impact.

The role emphasizes financial analysis, budgeting, and performance reporting to align with corporate goals.