Enterprise Marketing Manager

ATD American Society for Training and Development, Incorporated; Alexandria (VA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

PTO, personal days, sick time, sabbatS

403(b) plan with 6% company match

Flexible Spending and Health Savings

Unlimited Professional Development

Wellness library and events

On-site gym

Life insurance options

Disability insurance

Employee discount program

Pet insurance

Job summary

ATD American Society for Training and Development, Incorporated in Alexandria, VA, is seeking an Enterprise Marketing Manager to lead lead generation and multi-channel campaigns for Enterprise Solutions.

You will manage email marketing, campaign strategy, and collaboration with Sales to optimize the full lead lifecycle, including nurturing and analytics, reporting on results, and driving engagement across membership, conferences, and certifications.

Qualifications

• Bachelor’s degree in Business or Marketing or equivalent.
• 5+ years of marketing experience.
• Strong B2B marketing background with sales enablement.
• Experience with email marketing through marketing automation platforms.
• Ability to learn new technology and platforms.

Responsibilities

• Manage email marketing strategy and promotion, with audience segmentation, tailored messaging, and high-quality email design.
• Develop campaign strategy for social media and new channels.
• Develop and monitor lead gen forms and relative impacts on sales.
• Write concise and powerful marketing copy for emails, website, social media ads, and other communications as needed.
• Partner with the Enterprise Solutions team to monitor lead effectiveness, identify new audiences and opportunities, understand the full lead lifecycle, and develop strategies to re-nurture leads that do not convert.
• Collaborate with internal stakeholders to ensure marketing messages are accurate, relevant, and up to date.
• Develop product proposals for the Enterprise Solutions team (Account Executives) as needed.
• Coordinate with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more.
• Write Outreach sequences for the sales team as an extension to the marketing activity to move leads down the funnel.
• Report regularly on results.

Skills

Email marketing

Campaign strategy

Lead generation

Copywriting

Audience segmentation

CRM platforms

Marketing analytics

Cross-functional collaboration

Project management

B2B marketing

Education

Bachelor's degree in Business or Marketing

Tools

CRM

CMS

Email platforms

AMS

Job description

Job Description

As an Enterprise Marketing Manager at ATD, you will report to the Director Marketing, Global & Enterprise, supporting the entirety of ATD’s Enterprise Solutions products and programs, including Enterprise Membership, Team Training Courses, Conferences, Certification, and other team-focused products. In this position, you will be working closely with the marketing team as well as the ATD Enterprise Solutions (sales) Team. This person will be responsible for all Enterprise lead gen activity, nurturing campaigns to qualify leads, and end-to-end understanding and improvement of the lead through close stream.

About ATD

The Association for Talent Development (ATD) is the premier membership organization for professionals in the learning and talent development field. Our mission is to create a world that works better by empowering professionals to develop talent in the workplace. Through training programs, membership, globally recognized certifications and events, we support individuals and organizations in talent development to perform at the highest level.

What You’ll Do

• Manage email marketing strategy and promotion, with audience segmentation, tailored messaging, and high-quality email design
• Develop campaign strategy for social media and new channels
• Develop and monitor lead gen forms and relative impacts on sales
• Write concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed
• Partner with the Enterprise Solutions team to monitor lead effectiveness, identify new audiences and opportunities, understand the full lead lifecycle, and develop strategies to re-nurture leads that do not convert
• Collaborate with internal stakeholders to ensure marketing messages are accurate, relevant, and up to date
• Develop product proposals for the Enterprise Solutions team (Account Executives) as needed
• Coordinate with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more
• Write Outreach sequences for the sales team as an extension to the marketing activity to move leads down the funnel
• Report regularly on results

What We’re Looking For

• Bachelor’s degree in Business or Marketing or equivalent relevant experience is required
• 5+ years of marketing experience
• Comfort learning new technology and working in different technology platforms, CRM, CMS, Email Platforms, AMS
• Strong B2B marketing background, sales enablement experience as well is preferred
• Digital and traditional channel marketing experience, including experience email marketing through marketing automation platforms and CRM
• Experience with digital and traditional marketing channels
• Copywriting for marketing materials, specifically emails and websites
• Understanding of audience segmentation and messaging for senior leader decision makers
• Excellent time and project management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously
• An eagerness and willingness to learn and grow in your profession

Why Join Us

In this role, you’ll have the opportunity to support the growth of ATD’s Enterprise Solutions portfolio and work across a variety of products and programs. You’ll partner closely with both Marketing and Enterprise Solutions, with the opportunity to directly impact lead generation, engagement, and sales effectiveness.

Work Environment

This role is based in Alexandria, VA and follows a hybrid work model, offering a mix of in-office collaboration and flexibility. Our office is located in the heart of Old Town Alexandria on King Street – just steps from the Metro, waterfront, and a vibrant mix of shops and restaurants. The environment is energetic and collaborative, providing regular opportunities to connect with teammates and leadership. We are committed to employee growth and development, offering professional development resources, dedicated learning time, and organization-wide learning initiatives. We also foster a strong sense of community through team events, recognition programs, and company gatherings.

Benefits

• Medical, dental, and vision benefits
• Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
• 403(b) plan options with 6% company match and immediate vesting on employee contributions
• Flexible Spending and Health Savings accounts
• Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
• Wellness library and events (virtual and in-person)
• On-site gym
• Basic and supplemental life insurance coverages
• Accident, critical illness, and hospital indemnity
• Company paid Teladoc visits
• New parent benefits
• Short- and long-term disability
• Employee discount program (Tickets at Work, Verizon, Hertz, and more)
• Pet insurance

EEO Statement

ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Accessibility

Need Assistance: ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at [e-mail] or you may call us at 1.800.628.2783.

About ATD

Unleashing human potential is important work. For nearly 80 years, the Association for Talent Development (ATD) has supported those who develop the knowledge and skills of employees in organizations around the world. Getting employees up to speed, trained, and ready to tackle today’s increasingly demanding business landscape is important work. We help talent development professionals do this work by providing many products and services: Membership Research and publications Tools and resources on best practices Courses and certifications Conferences and events Together with our global community we help create a world that works better. We are a professional membership association, employing a global staff of more than 150 who use creativity, technology, teamwork, and innovation to serve members and customers around the world. Our products and services equip practitioners to increase their own effectiveness. ATD encourages every employee to actively engage in the organization, support the business and each other, generate ideas to drive revenue and efficiency, increase our value proposition, and better serve our profession and society. We are high-performing, fast-paced, and we dream big. We love technology and constantly pursue the next way to improve our business. We have risk-takers and believe that “failure” is really another word for “learning” and learning is a core value. We have fun while we work hard. If you have a passion for helping create a world that works better, we would be delighted for you to explore opportunities further.