Strategic Marketing & Communications Lead

Cianbro; Pittsfield (ME); On-site; USD 77,000 - 114,000; Full time

Job summary

Cianbro is seeking a dynamic Marketing/Communications Manager to lead internal and external communications, strengthen brand identity, and boost team engagement through clear, compelling messaging. You will partner with leadership to define key messages, oversee content across print and digital channels, manage social media, media relations, and performance analytics to elevate organizational visibility.

The role requires storytelling, strategic thinking, and collaboration with multiple business

Qualifications

• 5 years of relative knowledge and experience in a similar position with at least 2 years in management.
• Experience in media and public relations, communications, marketing and journalism preferred.
• Exceptional written and verbal communication skills.
• Proficiency in media monitoring tools, social media platforms, content management systems, and Microsoft Office Suite.
• Strong project management and organizational skills.
• Ability to think strategically and execute effectively under tight deadlines.
• Familiarity with graphic design and video editing tools (e.g., Photoshop, InDesign, Premiere, Illustrator).

Responsibilities

• Develop and execute comprehensive communication strategies that advance organizational goals and strengthen brand identity.
• Partner with leadership to define key messages, target audiences, and standards for consistent messaging across all platforms.
• Coordinate internal communications to ensure alignment, clarity, and timely dissemination of information.
• Oversee the creation, management, and distribution of content across print and digital channels, including social media, websites, blogs, brochures, banners, posters, advertising, and email campaigns.
• Manage the organization’s social media presence, ensuring consistent branding, tone, and engagement.
• Monitor and analyze digital performance metrics, adjusting strategies to maximize reach, visibility, and audience engagement.
• Lead or support the development of internal communications—memos, letters, announcements—ensuring alignment with brand standards and organizational voice.
• Produce visually compelling communication materials that enhance storytelling and reinforce brand identity.
• Proactively collaborate with internal markets and business units to capture photos, videos, and stories that highlight team members, project milestones, and achievements across The Cianbro Companies.
• Develop and implement crisis communication plans to effectively manage sensitive or high-risk situations.
• Build and maintain strong relationships with journalists, media outlets, and industry influencers.
• Draft and distribute press releases, media kits, and related materials to support organizational visibility.
• Manage media inquiries and serve as the organization’s spokesperson when appropriate.
• Track and analyze media coverage, providing regular insights and reports to leadership.
• Supervise and mentor the internal media services team and manage relationships with external creative and media partners.

Skills

Marketing strategy

Brand management

Storytelling & messaging

Social media management

Media relations

Project management

Communication skills

Tools

Photoshop

InDesign

Premiere Pro

Illustrator

Content management systems

Job description

Cianbro is seeking a dynamic Marketing/Communications Manager to lead internal and external communications, strengthen brand identity, and boost team engagement through clear, compelling messaging. You will partner with leadership to define key messages, oversee content across print and digital channels, manage social media, media relations, and performance analytics to elevate organizational visibility.

The role requires storytelling, strategic thinking, and collaboration with multiple business