Strategic Corporate Communications Lead

JCPenney; Dallas (TX); On-site; USD 81,000 - 135,000; Full time

Benefits offered by this job

Medical/dental/vision benefits

401(k) with Company match

Associate discount

Job summary

The Corporate Communications Manager at Catalyst Brands shapes and protects the company's reputation through strategic external communications, media relations, executive messaging, and corporate storytelling.

Reporting to the Senior Manager, Corporate Communications, you will develop compelling narratives that support enterprise priorities and highlight the company's business strategy, culture, and impact.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, English, Marketing, or a related field.
• 5-7 years of experience in corporate communications, public relations, media relations, public affairs, or related communications functions.
• Exceptional writing, editing, and storytelling skills with a portfolio of executive, media, and corporate communications work.
• Demonstrated experience managing media relations and generating earned media opportunities.
• Experience supporting executive communications and senior leadership visibility.

Responsibilities

• Support development and execution of integrated corporate communications strategies aligned with company priorities and business objectives.
• Ensure consistency of messaging across external communications channels.
• Support development of press releases, media statements, talking points, and other external communications materials and help with proactive media outreach that generates positive coverage and strengthens company reputation.
• Respond to media inquiries and coordinate interview opportunities with company spokespeople.
• Monitor media trends, coverage, and industry developments, providing actionable insights and recommendations.
• Monitor emerging issues, industry trends, and stakeholder sentiment that could impact the company's reputation.
• Support development of messaging and communications materials to address sensitive or complex business matters.
• Assist with crisis and issues management planning, including holding statements, media responses, stakeholder communications, and preparedness exercises.
• Develop content for corporate websites, newsroom platforms, executive channels, earned media opportunities, and industry recognition programs.
• Strategic Thinking

Skills

Exceptional writing

Media relations

Strategic thinking

Project management

Stakeholder management

Education

Bachelor's degree in Communications/PR/Journalism/English/Marketing

Job description

The Corporate Communications Manager at Catalyst Brands shapes and protects the company's reputation through strategic external communications, media relations, executive messaging, and corporate storytelling.

Reporting to the Senior Manager, Corporate Communications, you will develop compelling narratives that support enterprise priorities and highlight the company's business strategy, culture, and impact.