Marketing Automation Architect (US)

Talanto; Northern (KY); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Benefits from Day 1

401(k) Matching

Flexible PTO

Wellness programs

Parental leave

Fertility support

Dev & Training

Employee Assistance

Inclusion communities

Employee recognition

Job summary

Talanto is seeking a Marketing Automation Architect to shape the strategic and technical direction of our Marketo Engage platform. You will collaborate with Marketing, Sales Ops, Revenue Ops, IT, Analytics, and Product Marketing to ensure scalable, data-driven customer engagement across the buyer lifecycle.

In this leadership role, you will own platform governance, lead solution design for lifecycle programs, and manage integrations with Salesforce and other MarTech tools, while advancing

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 8+ years designing and administering enterprise marketing automation.
• Strong experience with Marketo Engage and Salesforce integrations.

Responsibilities

• Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
• Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
• Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
• Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
• Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Skills

Leadership

Strategy development

Cross-functional collaboration

Technical leadership

Security & governance

Education

Bachelor's degree or equivalent in a relevant field

Tools

Adobe Marketo Engage

Salesforce

LeanData

Job description

At •••••••••••••• our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact.Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At •••••••••••••• , we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives.To learn more about •••••••••••••• , check out Life at •••••••••••••• and connect with us on Glassdoor and LinkedIn .

Travel to Office expectations

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at •••••••••••••• . Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Benefits & Perks

• Benefits starting from Day 1!
• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition … and more!

It is the policy of •••••••••••••• to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. •••••••••••••• welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact •••••••••••••••••••••• should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, •••••••••••••• uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy . We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how •••••••••••••• uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact ••••••••••••••••••••••.
•••••••••••••• is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

Key Responsibilities

• Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
• Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
• Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
• Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
• Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience

• Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience.
• 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
• Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
• Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
• Demonstrated success establishing platform governance, standards, and operational best practices.
• Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
• Adobe Marketo Engage Certified Expert certification required or strongly preferred
• Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience

• Salesforce certification considered an asset.
• AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
• Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
• Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.