Strategic Marketing & Audience Growth Director

Michigan State University; East Lansing (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

WKAR Public Media seeks a Director of Marketing and Promotions to lead integrated strategies for original programming, news coverage, community events, and overall station identity across TV, radio, digital, social, and print channels.

Reporting to the General Manager, this in-person role drives public awareness and engagement to grow viewership, listenership, digital engagement, event attendance, and member support.

Qualifications

• Four-year degree in Marketing, Communications, Journalism, Public Relations, or related field.
• Five to eight years of progressive experience in marketing, promotions, or brand management.
• Proven success developing campaigns that increased awareness and engagement.
• Strong command of traditional and digital marketing practices.
• Excellent written, verbal, and visual communication skills.
• Experience managing budgets, vendors, and cross-functional projects.
• Proficiency with digital marketing and analytics tools.

Responsibilities

• Develop and execute comprehensive marketing and promotion campaigns for WKAR programs, news, events, and brand.
• Set measurable goals for reach and engagement and report on performance.
• Create annual and campaign-specific marketing plans aligned with calendars and fundraising cycles.
• Oversee multi-platform promotion across TV, radio, digital, and print.
• Lead assets creation with production, digital, and news teams.
• Guide audience growth and community engagement initiatives.

Skills

Marketing

Promotions

Brand management

Traditional marketing

Digital marketing

Social media

Written communication

Verbal communication

Budget management

Vendor management

Leadership

Analytics tools

Education

Four-year degree in Marketing, Communications, Journalism, Public Relations, or related field

Tools

Google Analytics

Email marketing systems

Social media management platforms

Job description

WKAR Public Media seeks a Director of Marketing and Promotions to lead integrated strategies for original programming, news coverage, community events, and overall station identity across TV, radio, digital, social, and print channels.

Reporting to the General Manager, this in-person role drives public awareness and engagement to grow viewership, listenership, digital engagement, event attendance, and member support.