Strategic Marketing Architect

Wellmark, Inc.; Iowa; Presencial; USD 95.000 - 125.000; Jornada completa

Descripción de la vacante

Wellmark, Inc. is seeking a Marketing Strategy Manager to shape value delivery for employer groups, producers, consultants, and business audiences.

You will partner across marketing, sales, analytics, and business teams to translate customer insights into growth strategies with measurable impact. The ideal candidate blends strategic thinking with customer focus, owns marketing plans, and influences stakeholders through data-informed recommendations.

Formación

• Bachelor’s degree in marketing or related field, or direct and relevant work experience.
• Minimum of 5 years of experience in brand, performance, or digital marketing, with progressive responsibility for developing marketing strategies.
• Analytical and strategic thinker who translates insights into clear recommendations.
• Understanding marketing measurement and analytics to evaluate performance and inform decisions.
• Proven track record of delivering measurable marketing outcomes through data-informed decisions.
• Strong written and verbal communication to present recommendations and influence stakeholders.
• Ability to serve as a strategic advisor to frame decisions and prioritize opportunities.

Responsabilidades

• Analyze business and marketing data, market trends, customer insights, and competitive insights to identify opportunities and inform strategy.
• Think strategically to connect insights across the business and translate them into actionable strategies with clear KPIs.
• Define value propositions, positioning, and audience prioritization for marketing programs.
• Lead creation of strategic artifacts like briefs, roadmaps, budgets, personas, and journey maps.
• Partner with channel owners, analytics, and execution leaders to ensure alignment across initiatives.
• Serve as strategic advisor to stakeholders and recommend paths to achieve goals.
• Develop measurement strategies and test-and-learn approaches to optimize marketing effectiveness.
• Communicate strategic recommendations and performance insights to leadership.
• Contribute to near and long-term marketing planning with team leadership.
• Other duties as assigned.

Conocimientos

Bachelor’s degree in marketing

Brand/digital marketing

Analytical thinking

Marketing measurement & analytics

Data-informed decisions

Strong communication

Strategic advisory

Educación

Bachelor’s degree in Marketing

Herramientas

Microsoft Office

Copilot

Descripción del empleo

Wellmark, Inc. is seeking a Marketing Strategy Manager to shape value delivery for employer groups, producers, consultants, and business audiences.

You will partner across marketing, sales, analytics, and business teams to translate customer insights into growth strategies with measurable impact. The ideal candidate blends strategic thinking with customer focus, owns marketing plans, and influences stakeholders through data-informed recommendations.