Strategic Marketing Architect

Designer Brands; Columbus (OH); On-site; USD 70,000 - 110,000; Full time

Job summary

Designer Brands in Columbus, OH is seeking a Marketing Strategy Specialist to shape how customers experience our brands by connecting business priorities, consumer insights, and creative thinking into meaningful initiatives.

You will collaborate with Product Marketing, cross-functional teams, and creative partners to develop seasonal campaigns and strategic plans that drive engagement and growth.

Qualifications

• 3+ years of experience in a marketing function with a focus on strategy.
• Bachelor's degree in Marketing or another business-related field.
• Strategic thinking balanced with executional details.
• Strong analytical skills for data interpretation and decision-making.
• Proficiency in Microsoft Excel.
• Customer insights-driven recommendations and storytelling.

Responsibilities

• Develop and execute integrated seasonal marketing campaigns grounded in customer insights and business priorities.
• Create briefs guiding execution across teams and align initiatives with CRM and channels.
• Collaborate with Creative teams on positioning, voice, and visual identity.

Skills

Strategy focus

Marketing

Analytical skills

Excel

Communication

Education

Bachelor's degree in Marketing or related field

Job description

Designer Brands in Columbus, OH is seeking a Marketing Strategy Specialist to shape how customers experience our brands by connecting business priorities, consumer insights, and creative thinking into meaningful initiatives.

You will collaborate with Product Marketing, cross-functional teams, and creative partners to develop seasonal campaigns and strategic plans that drive engagement and growth.