Strategic Marketing Analytics & Operations Specialist

ValvTechnologies; Houston (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

ValvTechnologies is seeking a detail-oriented Marketing Analytics & Operations Specialist to drive data-informed marketing decisions and optimize CRM, BI, and reporting processes. The role collaborates across marketing, sales, and external partners to transform datasets into actionable insights and measurable pipeline outcomes.

The position covers dashboard development, ABM reporting, data quality management, and performance analytics, with a focus on HubSpot and Dynamics 365 integration and

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related discipline.
• Minimum 3 years of experience in marketing analytics, marketing operations, CRM administration, or business intelligence.
• Experience with HubSpot and/or Microsoft Dynamics 365 or comparable sales CRM platforms.
• Strong Excel and reporting skills.
• Experience creating dashboards and visualizing data.
• Strong communication skills to present findings to non-technical stakeholders.

Responsibilities

• Develop and maintain recurring marketing performance reports.
• Analyze campaign effectiveness and identify optimization opportunities.
• Measure funnel performance from inquiry through opportunity creation.
• Track and report on marketing-generated pipeline and revenue influence.
• Deliver insights and recommendations to support strategic decision-making.
• Analyze and track KPIs from website and social media.
• Serve as power user of HubSpot and Dynamics 365.
• Monitor data quality, duplicates, and lifecycle stages.
• Create and maintain lists, segments, scoring models, and audiences.
• Build interactive dashboards and KPI scorecards.

Skills

Marketing analytics

CRM administration

Dashboard development

Data visualization

Communication skills

Analytical skills

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

HubSpot

Microsoft Dynamics 365

Power BI

Job description

ValvTechnologies is seeking a detail-oriented Marketing Analytics & Operations Specialist to drive data-informed marketing decisions and optimize CRM, BI, and reporting processes. The role collaborates across marketing, sales, and external partners to transform datasets into actionable insights and measurable pipeline outcomes.

The position covers dashboard development, ABM reporting, data quality management, and performance analytics, with a focus on HubSpot and Dynamics 365 integration and