Remote Marketing Analytics & Operations Specialist

Flexicrew Technical Services; Houston (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Flexicrew Technical Services in Houston seeks a detail-oriented Marketing Analytics & Operations Specialist to drive data-driven marketing decisions. You will blend marketing analytics, sales operations, CRM administration, BI, and performance reporting to optimize lead generation, account engagement, and revenue attribution.

You will develop dashboards, monitor KPIs, ensure data quality in systems like HubSpot and Dynamics 365, and partner with sales and external agencies to improve ABM

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Information Systems, or a related discipline.
• Minimum of three years of experience in marketing analytics, marketing operations, CRM administration, BI, or related field.
• Experience with HubSpot, Dynamics 365, or comparable CRM platforms.
• Strong Microsoft Excel skills and experience developing reports, analyzing datasets, and interpreting business performance metrics.
• Experience creating dashboards, KPI scorecards, and data visualizations to communicate performance trends and business insights.
• Strong analytical, critical-thinking, and problem-solving skills with the ability to translate complex data into actionable recommendations.
• Excellent written and verbal communication skills, including presenting findings to non-technical stakeholders.
• Strong organizational skills and attention to detail; ability to manage multiple priorities and maintain data accuracy.
• Ability to collaborate with marketing, sales, and external agency partners.
• Power BI experience preferred.
• Knowledge of marketing attribution models and revenue attribution methodologies preferred.
• Experience supporting Account-Based Marketing (ABM) programs preferred.
• Familiarity with B2B industrial manufacturing, technical sales, or related environments preferred.

Responsibilities

• Develop and maintain recurring marketing performance reports and dashboards.
• Analyze marketing funnel performance from inquiry to opportunity creation and revenue influence.
• Monitor and report on KPIs related to website, social, campaigns, and customer engagement.
• Consolidate and interpret marketing and sales data to deliver actionable insights.
• Serve as power user of HubSpot and Dynamics 365 for CRM administration and data quality.
• Monitor CRM data integrity including duplicates, lifecycle stages, segmentation, and scoring.
• Collaborate with external marketing technology partners to optimize CRM and reporting.
• Design and maintain interactive dashboards and KPI scorecards for visibility into lead gen, pipeline, and forecasting.
• Automate recurring reports and data processes to improve efficiency and accuracy.
• Support ABM initiatives by identifying target accounts and measuring performance.
• Partner with sales to refine targeting and improve ABM outcomes.
• Analyze customer journeys and attribution to improve marketing ROI.
• Collaborate with sales to improve visibility into lead and opportunity progression.
• Provide ongoing analytical support to strengthen sales and marketing alignment.

Skills

Marketing analytics

Sales operations

CRM administration

Business intelligence

Performance reporting

Excel

Data visualization

Dashboards

KPIs

Cross-functional collaboration

Power BI

ABM

Attribution models

B2B manufacturing knowledge

Education

Bachelor's degree in Marketing, Business, Analytics, Statistics, Information Systems, or related

Tools

HubSpot

Microsoft Dynamics 365

Power BI

Excel

Job description

Flexicrew Technical Services in Houston seeks a detail-oriented Marketing Analytics & Operations Specialist to drive data-driven marketing decisions. You will blend marketing analytics, sales operations, CRM administration, BI, and performance reporting to optimize lead generation, account engagement, and revenue attribution.

You will develop dashboards, monitor KPIs, ensure data quality in systems like HubSpot and Dynamics 365, and partner with sales and external agencies to improve ABM