Market Strategy Manager

Henkel Corporation; Rocky Hill (CT); On-site; USD 90,000 - 120,000; Full time

Job summary

Henkel Corporation in the United States seeks a strategic market development professional to drive growth in adhesives and coatings. You will develop deep understanding of vertical markets, conduct TAM/SAM/SOM assessments, scout new opportunities, and build business cases for leadership decisions.

You will collaborate with Marketing, Product Development, and global teams, present updates to NAMEX Leadership, and translate insights into actionable pipelines while expanding OEM and distributor

Job description

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit - where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

• Develop deep understanding of the assigned vertical market ecosystem, value chain, applications, and customer needs
• Conduct TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) assessments for existing and emerging opportunities
• Continuously scout emerging industries, technologies, and applications that may represent future growth opportunities
• Recommend new markets, applications, and growth platforms for considerations by leadership
• Build relationships with key OEMs, integrators, contractors, consultants, specifiers, distributors, and strategic partners
• Conduct voice-of-customer interviews to identify unmet needs and growth opportunities
• Represent Henkel at industry conferences, trade shows, and customer events
• Translate market insights into actionable opportunity pipelines
• Develop business cases and growth recommendations to support investment decisions
• Identify scalable applications and solutions that can drive sustainable growth across multiple customers and segments
• Influence innovation priorities, product roadmaps, and technology development initiatives
• Collaborate with Marketing, Product Development, Application Engineering, Product Management, and global teams to execute growth strategies
• Present regular updates to the NAMEX Leadership Team on vertical market progress and growth