Strategic Market Growth Director

Oceans Healthcare, L.L.C.; West Chester (Chester County); On-site; USD 120,000 - 180,000; Full time

Job summary

Haven Behavioral Healthcare, an Oceans Healthcare Company, is seeking a Market Development Director to lead the strategic community education plan and coordinate programs for hospital services. The role conducts educational research, advises administration, and oversees advertising initiatives to expand referrals and services.

The position supervises Community Education Liaisons, collaborates with Support Center marketing, and ensures compliance with Joint Commission, Federal and State

Qualifications

• Experience developing marketing plans to generate referrals.
• Proven ability to lead and manage a team.
• Strong communication and collaboration with hospital leadership.

Responsibilities

• Identify opportunities to develop a marketing plan that generates referrals for inpatient and outpatient programs.
• Lead Market Development staff and collaborate with Hospital Administrator and HRD on recruitment, onboarding, training, and performance management.
• Maintain referrals inventory and evaluate growth opportunities for continued success.
• Ensure department operations meet expectations through field rides, site visits, and performance reviews.
• Represent the hospital in community service organizations to raise awareness of services.
• Collaborate with Support Center marketing on facility-specific and market-wide strategies.
• Provide feedback on program development and quality improvement related to customer service and admissions.

Skills

Market development

Leadership

Community outreach

Advertising

Strategic planning

Job description

Haven Behavioral Healthcare, an Oceans Healthcare Company, is seeking a Market Development Director to lead the strategic community education plan and coordinate programs for hospital services. The role conducts educational research, advises administration, and oversees advertising initiatives to expand referrals and services.

The position supervises Community Education Liaisons, collaborates with Support Center marketing, and ensures compliance with Joint Commission, Federal and State