Market Development Director

Oceans Healthcare; West Chester (Chester County); On-site; USD 90,000 - 130,000; Full time

Job summary

Haven Behavioral Healthcare, an Oceans Healthcare Company, seeks a Market Development leader to grow referrals for inpatient and outpatient programs. The role requires leading a team, collaborating with hospital leadership and HR, and driving market strategies through field deployments.

The ideal candidate has 5+ years in healthcare business development, strong leadership, and compliance discipline, with travel up to 80% and CPR/de-escalation training requirements.

Qualifications

• Bachelor’s degree in marketing, business administration or communications or equivalent experience.
• Minimum of five years healthcare business development with leadership roles.
• Formal sales training with healthcare sales experience preferred.
• Knowledge of hospital operations and psychiatric programs preferred.
• Understanding of revenue and expense management.

Responsibilities

• Identify market opportunities and develop a marketing plan to generate referrals to inpatient and outpatient programs and services.
• Lead Market Development staff and collaborate with hospital leadership on recruitment, onboarding, training, performance and retention.
• Maintain an up-to-date inventory of referrals for each market to evaluate growth opportunities.
• Ensure the department operates as expected, including field rides with liaison staff and site visits, reviewing reports for plan execution.
• Maintain involvement in community service organizations to raise awareness of the hospital’s services.
• Collaborate with Support Center marketing on facility-specific and market-wide strategies.
• Provide feedback to hospital leadership on program development and customer service improvements.
• Determine and oversee goal setting and assess staff performance against targets.
• Performs other duties as assigned.

Skills

Market development

Leadership

Healthcare sales

Compliance

CPR certification

De-escalation training

Communication

Education

Bachelor’s degree in marketing, business administration or communications or equivalent experience

Job description

Haven Behavioral Healthcare, an Oceans Healthcare Company, is a behavioral healthcare system providing high-quality, specialty behavioral health services for individuals with mental health and substance abuse issues. Our success is a reflection of the excellence and dedication of our employees at every level of our facilities. The culture of our hospitals is built around service. All jobs performed on our team are worthwhile and every employee makes a difference. If you are looking for an opportunity to grow personally and professionally while delivering compassionate, quality care we encourage you to explore career opportunities with Haven.

Essential Functions

• Identify opportunities within the market to develop a marketing plan that will generate referrals to the hospital’s inpatient and outpatient programs and services.
• Manage the Market Development staff and work collaboratively with the Hospital Administrator and HRD to include recruitment, onboarding, training, managing performance and retention activities.
• Maintain an up-to-date inventory of referrals for each assigned market for continual evaluation of growth opportunities.
• Ensure the department is operating as expected to include field rides with liaison staff, making facility/referral site visit and reviewing reports/data to ensure plans are being executed effectively.
• Maintains involvement in community service organizations to ensure community awareness of the hospital’s services and support of behavioral health needs.
• Collaborate with Support Center marketing on facility specific and market wide strategies.
• Provides feedback and recommendations to hospital leadership and Support Center marketing staff on program development and quality improvement initiatives related to customer service, referral and admissions process and patient and referral source satisfaction.
• Determine and oversee goal setting process and assess performance of staff against goals/targets.
• Performs other duties as assigned.

Requirements

Education / Experience

• Bachelor’s degree in marketing, business administration or communications or equivalent experience.
• Minimum of five (5) years healthcare business development experience including experience in leader or supervisor roles.
• Formal sales training including demonstrated healthcare sales experience preferred.
• Knowledge of hospital operations and psychiatric programs preferred.
• Understanding of revenue and expense management.

Qualifications / Skills

• Knowledge of hospital operations and psychiatric programs preferred.
• Strict adherence to all corporate compliance policies, which includes code of conduct and code of ethics.
• Strong leadership skills with the ability to set goals and targets for staff.
• Passes age/disability/cultural sensitivity skills test, probationary and annual monitor.
• Demonstrates knowledge of growth and development.
• Communicates in age/disability/culturally sensitive manner to patients, patient's families and referral sources.
• Must successfully complete CPR certification and an Oceans approved behavioral health de-escalation program.

Work Environment

Subject to many interruptions. Occasional pressure due to multiple calls and inquiries. This position can be high paced and stressful; must be able to cope mentally and physically to atmosphere. This person might sometimes experience disagreeable odors, sights and/or unpredictable patient behavior. Work requires spending approximately 80% of time traveling and working in the field.