Market Development Director

Oceans Healthcare, L.L.C.; West Chester (Chester County); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Haven Behavioral Healthcare, an Oceans Healthcare Company, is seeking a Market Development Director to lead the strategic community education plan and coordinate programs for hospital services. The role conducts educational research, advises administration, and oversees advertising initiatives to expand referrals and services.

The position supervises Community Education Liaisons, collaborates with Support Center marketing, and ensures compliance with Joint Commission, Federal and State

Formación

• Experience developing marketing plans to generate referrals.
• Proven ability to lead and manage a team.
• Strong communication and collaboration with hospital leadership.

Responsabilidades

• Identify opportunities to develop a marketing plan that generates referrals for inpatient and outpatient programs.
• Lead Market Development staff and collaborate with Hospital Administrator and HRD on recruitment, onboarding, training, and performance management.
• Maintain referrals inventory and evaluate growth opportunities for continued success.
• Ensure department operations meet expectations through field rides, site visits, and performance reviews.
• Represent the hospital in community service organizations to raise awareness of services.
• Collaborate with Support Center marketing on facility-specific and market-wide strategies.
• Provide feedback on program development and quality improvement related to customer service and admissions.

Conocimientos

Market development

Leadership

Community outreach

Advertising

Strategic planning

Descripción del empleo

Haven Behavioral Healthcare, an Oceans Healthcare Company, is a behavioral healthcare system providing high-quality, specialty behavioral health services for individuals with mental health and substance abuse issues. Our success is a reflection of the excellence and dedication of our employees at every level of our facilities. The culture of our hospitals is built around service. All jobs performed on our team are worthwhile and every employee makes a difference. If you are looking for an opportunity to grow personally and professionally while delivering compassionate, quality care we encourage you to explore career opportunities with Haven.

The Market Development Director develops and implements the strategic community education plan. Coordinates programs for new and existing hospital services to the community. Conducts educational research to determine the need of new services and provides administration with summaries and recommendations pertaining to these evaluations. Coordinates the production and placement of advertisements and evaluates market reactions to advertising programs and marketing campaigns. Supervises Community Education Liaisons. All duties to be done in accordance with Joint Commission, Federal and State regulations, Oceans', policies and procedures and Performance Improvement Standards.

Essential Functions

1. Identify opportunities within the market to develop a marketing plan that will generate referrals to the hospital’s inpatient and outpatient programs and services.
2. Manage the Market Development staff and work collaboratively with the Hospital Administrator and HRD to include recruitment, onboarding, training, managing performance and retention activities.
3. Maintain an up-to-date inventory of referrals for each assigned market for continual evaluation of growth opportunities.
4. Ensure the department is operating as expected to include field rides with liaison staff, making facility/referral site visit and reviewing reports/data to ensure plans are being executed effectively.
5. Maintains involvement in community service organizations to ensure community awareness of the hospital’s services and support of behavioral health needs.
6. Collaborate with Support Center marketing on facility specific and market wide strategies.
7. Provides feedback and recommendations to hospital leadership and Support Center marketing staff on program development and quality improvement initiatives related to customer service, referral and admissions process and patient and referral source satisfaction.
8. Determine and oversee goal setting process and assess performance of staff against goals/targets.
9. Performs other duties as assigned.