Strategic Market Engagement Lead

Kaiser Permanente; Oakland (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Kaiser Permanente in Oakland, California seeks a Market Engagement Lead to advance member growth through targeted engagement strategies across customer populations. You will collaborate with account teams to translate insights into marketing programs, digital experiences, and activation campaigns that extend engagement beyond open enrollment.

You will analyze perceptions, access, and competitive positioning, partnering across teams to deploy AI‑enabled tools for research, messaging, and campaign

Qualifications

• Bachelors degree and minimum 3 years experience in consulting, project management, data analytics or related field.
• Master's degree with 1 year experience in consulting, PM, data analytics or related field OR 6+ years experience in related field.
• Two years data analytics experience preferred.
• Two years experience with advanced Excel functions (pivot, VLOOKUP, macros).

Responsibilities

• Pursues effective relationships by providing resources and expertise; develops plans and supports team effectiveness.
• Executes work autonomously using up‑to‑date expertise to deliver creative solutions while following procedures.
• Collaborates cross‑functionally to solve business problems and manage priorities and deadlines.
• Develops business or system requirements by interfacing with stakeholders and documenting business cases.
• Maps current state to future state processes and assesses operational impact of requirements.
• Defines performance metrics and ensures delivery of measurable results aligned with strategic objectives.
• Participates in change management and vendor management as needed.

Skills

Consulting

Project management

Data analytics

Stakeholder management

Change management

Communication

Cross-functional

Education

Bachelor's degree

Master's degree

6+ years experience

Job description

Kaiser Permanente in Oakland, California seeks a Market Engagement Lead to advance member growth through targeted engagement strategies across customer populations. You will collaborate with account teams to translate insights into marketing programs, digital experiences, and activation campaigns that extend engagement beyond open enrollment.

You will analyze perceptions, access, and competitive positioning, partnering across teams to deploy AI‑enabled tools for research, messaging, and campaign