Senior Digital Brand Strategy Lead

Kaiser Permanente; Oakland (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Kaiser Permanente is seeking a senior Brand Strategy leader in Oakland, CA to elevate how the brand lives across the digital ecosystem. Set ambitious standards and translate strategy into a cohesive online presence that supports membership growth and engagement.

You will collaborate with IT, product, design, and marketing to drive complex initiatives, build alignment among stakeholders, and turn bold ambitions into actionable roadmaps with measurable ROI.

Qualifications

• Eight (8) years brand management experience, including at least four (4) years brand strategy experience.
• Five (5) years leadership experience, with or without direct reports.
• Bachelor's degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field; 10+ years in marketing/communications or related field; equivalent work experience may substitute for degree.

Responsibilities

• Lead multi-stream brand initiatives across digital touchpoints.
• Translate strategy into measurable brand experiences and guidance.
• Drive cross-functional alignment with IT and business units to enable future digital capabilities.
• Develop and implement complex marketing plans to grow membership and promote products/services.
• Lead and coach creative teams and external partners to ensure brand consistency.

Skills

Brand Strategy

Marketing Leadership

Cross-functional Collaboration

Data-driven Marketing

Stakeholder Management

Education

Bachelor's degree in Marketing or related field

Job description

Kaiser Permanente is seeking a senior Brand Strategy leader in Oakland, CA to elevate how the brand lives across the digital ecosystem. Set ambitious standards and translate strategy into a cohesive online presence that supports membership growth and engagement.

You will collaborate with IT, product, design, and marketing to drive complex initiatives, build alignment among stakeholders, and turn bold ambitions into actionable roadmaps with measurable ROI.