Market Engagement Lead

Kaiser Permanente; Oakland (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Kaiser Permanente in Oakland, California seeks a Market Engagement Lead to advance member growth through targeted engagement strategies across customer populations. You will collaborate with account teams to translate insights into marketing programs, digital experiences, and activation campaigns that extend engagement beyond open enrollment.

You will analyze perceptions, access, and competitive positioning, partnering across teams to deploy AI‑enabled tools for research, messaging, and campaign

Qualifications

• Bachelors degree and minimum 3 years experience in consulting, project management, data analytics or related field.
• Master's degree with 1 year experience in consulting, PM, data analytics or related field OR 6+ years experience in related field.
• Two years data analytics experience preferred.
• Two years experience with advanced Excel functions (pivot, VLOOKUP, macros).

Responsibilities

• Pursues effective relationships by providing resources and expertise; develops plans and supports team effectiveness.
• Executes work autonomously using up‑to‑date expertise to deliver creative solutions while following procedures.
• Collaborates cross‑functionally to solve business problems and manage priorities and deadlines.
• Develops business or system requirements by interfacing with stakeholders and documenting business cases.
• Maps current state to future state processes and assesses operational impact of requirements.
• Defines performance metrics and ensures delivery of measurable results aligned with strategic objectives.
• Participates in change management and vendor management as needed.

Skills

Consulting

Project management

Data analytics

Stakeholder management

Change management

Communication

Cross-functional

Education

Bachelor's degree

Master's degree

6+ years experience

Job description

Open to candidates residing in any KP authorized state to include CA, OR, WA, CO, GA, VA, HI, MD & D.C.

Please Note: Salary ranges are geographically based, and the posted range reflects the Northern CA region. Lower salary ranges will apply for other labor markets outside of NCAL.

The Market Engagement Lead supports account teams in developing and executing market engagement and second-sale strategies designed to drive in-group membership growth within existing customer populations. Working in a complementary role to the account team, this position identifies customer-specific growth opportunities and barriers to growth and translates those insights into targeted strategies and activations throughout the year, extending engagement beyond the traditional open enrollment period. This may include developing customized marketing and communications strategies, digital and microsite experiences, content, SMS campaigns, and other consumer engagement initiatives designed to strengthen awareness, understanding of Kaiser Permanente‑s value proposition, and consideration among eligible employee populations.

The role combines strategic thinking, data analysis, project management, technology, and strong written and verbal communication to develop solutions tailored to the needs of individual customers and consumer populations. The Market Engagement Lead evaluates factors that may influence growth, including consumer perceptions, network awareness and access, competitive positioning, population characteristics, and other customer‑specific opportunities or barriers, and partners across teams and business partners to develop strategies that address them. The position makes extensive use of technology and AI‑enabled tools as thought partners to support research, analysis, communication and ideation. Success in the role requires curiosity, innovation, attention to detail, maintaining a strategic mindset, operational excellence, comfort working with data and technology, and the ability to communicate effectively with both customer‑facing partners and consumer audiences.

Job Summary

Serves as part of a consulting team to ensure the alignment, buy‑in, and coordination of diverse stakeholders to drive the implementation of successful business initiatives and projects. Provides insight and supports the development and implementation of business initiatives, systems, and/or processes to a desired future state. Supports strategic planning and organizational alignment and prioritization of business initiatives. Manages moderately complex projects or project components, participates in change management activities, and performs data analyses in support of business initiatives. Supports vendor management as required. Monitors compliance of work activities by ensuring business plans and team members adhere to relevant policies and procedures.

Essential Responsibilities

• Pursues effective relationships with others by proactively providing resources, information, advice, and expertise with coworkers and members. Listens to, seeks, and addresses performance feedback; provides mentoring to team members. Pursues self‑development; creates plans and takes action to capitalize on strengths and develop weaknesses; influences others through technical explanations and examples. Adapts to and learns from change, challenges, and feedback; demonstrates flexibility in approaches to work; helps others adapt to new tasks and processes. Supports and responds to the needs of others to support a business outcome.

• Completes work assignments autonomously by applying up‑to‑date expertise in subject area to generate creative solutions; ensures all procedures and policies are followed; leverages an understanding of data and resources to support projects or initiatives. Collaborates cross‑functionally to solve business problems; escalates issues or risks as appropriate; communicates progress and information. Supports, identifies, and monitors priorities, deadlines, and expectations. Identifies, speaks up, and implements ways to address improvement opportunities for team.

• Serves as part of a consultant team to ensure the alignment, buy‑in, and coordination of diverse stakeholders to drive the implementation of successful business initiatives and projects within a functional track or workstream by identifying and ensuring representation and inclusion of appropriate stakeholders; building rapport and partnerships with stakeholder teams, third party vendors, and senior management; working with stakeholders to develop goals and set the prioritization of deliverables; identifying and escalating tough stakeholder issues while maintaining an independent perspective; preparing presentations and reports; and leading or facilitating team meetings.

• Develops requirements for business, process, or system solutions within assigned business domain(s) by interfacing stakeholders and cross‑functional teams as appropriate; leveraging multiple business requirements gathering methodologies to identify business, functional, and non‑functional requirements; and developing and documenting comprehensive business cases to assess the costs, benefits, and ROI of proposed solutions.

• Provides insight and supports the development and implementation of business initiatives, systems, and/or processes to a desired future state by maintaining a working understanding of how current processes impact business operations; mapping current state against future state processes; identifying the operational impact of requirements on upstream and downstream solution components; providing options and recommendations to management and business stakeholders on how to integrate solutions and deliverables with current systems and business processes; and identifying and validating value gaps and opportunities for process enhancements or efficiencies.

• Supports strategic planning and organizational alignment and prioritization of business initiatives by defining, developing, and evaluating performance metrics, standards, and methods to establish business success; collaborating with multiple stakeholders, often with competing/conflicting objectives, to ensure cohesive and reachable metrics; and managing assigned initiatives to ensure delivery of measurable results and alignment with strategic objectives.

• Serves as a advocate of continuous learning and professional development by keeping abreast of industry practices, standards, and benchmarks; attending and participating in roadshows, conferences, and speaking events; contributing to the ongoing enhancement and innovation of consulting practices, standards, and methods across KP; and serving as an advocate to ensure continuous learning and improvement is championed as a people strategy.

• Manages moderately complex projects or project components by coordinating stakeholder contacts; recommending or assigning team resources based on project needs and team member strengths; consulting in the development, analysis, and management of project plans; coordinating project schedules and resource forecasts; proactively monitoring and identifying project or business initiative risks, issues, and trigger events; developing mitigation plans and strategies; and resolving or escalating risks or issues as appropriate.

• Participates in change management activities associated with business initiatives by engaging stakeholders to obtain support and buy in for changes; collaborating with management, project champions, and business owners to communicate and align improvement initiatives with business objectives; using appropriate change management methods and approaches; and ensuring stakeholders embrace a change management mindset, and understand initiative intent and purpose.

• Performs data analyses to support business initiatives by using appropriate data analysis tools and approach to assess business performance; deploying suitable data gathering and analysis methods (e.g., process observation, hard data, etc.); defining data requirements and obtaining customer agreements, including customer requirements as appropriate; conducting analyses and performing experimental tests to evaluate the effectiveness of business solutions; and identifying and alleviating risks through data‑driven analysis.

• Supports vendor management as required by assisting with reviews of vendor performance levels; ensuring service level agreements are met; and partnering with Procurement and/or Legal to assist in the development of service level and/or scope of work agreements as appropriate.

• Monitors compliance of work activities by ensuring business plans and team members adhere to KP, departmental, and/or business line policies and procedures.

  Minimum Qualifications

• Bachelors degree from an accredited college or university and Minimum three (3) years experience in consulting, project management, data analytics, operations or a directly related field OR Masters degree in Business, Public Health, or a directly related field and Minimum one (1) years experience in consulting, project management, data analytics, operations or a directly related field OR Minimum six (6) years experience in consulting, project management, data analytics, operations or a directly related field.

Additional Requirements

• Knowledge, Skills, and Abilities (KSAs): Negotiation; Creativity; Applied Data Analysis; Conflict Resolution; Risk Assessment; Service Focus; Requirements Elicitation & Analysis; Business Acumen; Managing Diverse Relationships

Preferred Qualifications

• Two (2) years data analytics experience.

• Two (2) years experience working with advanced Excel functions including, formulas, pivot tables, vlookup, macros, etc.

COMPANY: KAISER

TITLE: Market Engagement Lead

LOCATION: Oakland, California

REQNUMBER: 1457474

External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran, or disability status.