Strategic Market Development Specialist

K&L Gates; Miami (FL); On-site; USD 85,000 - 160,000; Full time

Job summary

K&L Gates is seeking a Market Development Specialist to support and execute marketing and business development programs across offices including Pittsburgh, Miami, New York and Newark. The role emphasizes collaboration with lawyers, office managers and firm administration to deliver client-focused campaigns and materials.

The ideal candidate will have strong written and oral communication, project management skills, and a proactive, self-starting approach with a commitment to high-quality client

Qualifications

• Bachelor’s Degree or equivalent experience required.
• Excellent oral and written communication skills; ability to write and produce compelling proposals, collateral, research reports and client-facing presentation materials.
• Strong interpersonal skills with demonstrated service orientation.
• High level of maturity and confidence necessary to interact with sophisticated internal and external clients.
• Excellent computer skills with knowledge of Word, PowerPoint, Excel and Internet research tools essential. Knowledge of InterAction CRM software, a plus.
• Demonstrated good judgment, decision-making and follow-through capabilities. Persistence coupled with the ability to communicate effectively with individuals, orally and in writing, at all levels of the organization.
• Excellent project management, organizational and planning skills with ability to prioritize multiple tasks and projects and meet deadlines.
• Outstanding attention to detail, flexibility and creativity.
• Team player who is also self-motivated and can work independently with minimum supervision.

Responsibilities

• Assist practice groups and lawyers with development and implementation of marketing, business and client development projects and provide general marketing support to practice groups.
• Serving as a primary point of contact for production and assembly of customized marketing packages and promotional materials.
• Creating and delivering client-focused proposals, qualifications and presentation materials in response to RFPs and other opportunities for new business.
• Drafting, editing and proofing such materials as marketing collateral, slide decks, letters, event invitations, and lawyer biographies.
• Serving as liaison to lawyers and secretaries to build, maintain and regularly update practice group contact lists in the firm’s client relationship management (CRM) database.
• Creating and maintaining experience lists for practice areas and lawyer activities.
• Prepare and deliver detailed competitive intelligence and marketing research reports leveraging firmwide research tools and library resources. This may also include development of qualified prospect lists for certain marketing/client development initiatives.
• Coordinate the development of articles, newsletters, electronic news alerts and other marketing communications materials.
• Coordinate practice/industry group/office special events, including mailing list management, collateral production, logistics planning and on-site support. Assist in planning process and provide support to all follow-up business development activities.
• Assist in tracking information relating to business development activities in the firm’s proposal tracking system.
• Support office and practice public relations activities.
• Coordinate practice group membership/renewals in various trade and related organizations.
• Secure reprint permissions and stock for use in future marketing efforts.
• Serve as a member of K&L Gates’ firmwide marketing team. Execute firmwide initiatives as assigned. Participate in special projects at the behest of the CMO.
• Work collaboratively with Business Development Coordinators and oversee assigned tasks.
• Undertake other projects as assigned.
• Participation in outside conferences and seminars, hold a membership in trade associations.

Skills

Communication skills

Proposal writing

Client service

Project management

Team collaboration

Education

Bachelor’s Degree or equivalent experience

Tools

Microsoft Word

PowerPoint

Excel

InterAction CRM

Job description

K&L Gates is seeking a Market Development Specialist to support and execute marketing and business development programs across offices including Pittsburgh, Miami, New York and Newark. The role emphasizes collaboration with lawyers, office managers and firm administration to deliver client-focused campaigns and materials.

The ideal candidate will have strong written and oral communication, project management skills, and a proactive, self-starting approach with a commitment to high-quality client