Apparel & Headwear Licensing Manager

National Association for Stock Car Auto Racing (NASCAR); Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

National Association for Stock Car Auto Racing (NASCAR) is seeking a Manager, Licensing and Consumer Products in Charlotte, NC to drive execution and growth of licensed apparel and headwear. You will manage key licensing relationships, support merchandise strategy, and execute consumer products initiatives across NASCAR's apparel and headwear categories.

You will partner with licensees and internal stakeholders to bring products to market, optimize performance, support event programs, and

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 5+ years of experience in licensing, apparel, merchandising, product development, retail, category management, account management, or related field.
• Strong understanding of apparel product development, merchandising, and commercialization processes.
• Experience managing external partners, licensees, vendors, or client relationships.

Responsibilities

• Manage day-to-day relationships with apparel and headwear licensees, serving as primary business contact.
• Lead product development, licensing approvals, and commercialization timelines to support product launches.
• Identify opportunities to grow licensed apparel and headwear while maintaining NASCAR brand standards.
• Partner with licensees to develop merchandise assortments reflecting fan demand and trends.
• Support merchandise programs tied to NASCAR events, tracks, drivers, and other licensed properties.
• Collaborate with trackside merchandise operators and internal teams to execute event-specific strategies.
• Monitor category, retail, and event performance for improvements and growth.
• Communicate design direction, product priorities, and merchandising recommendations with Brand/Creative teams.
• Support revenue forecasting, budgeting, and business reporting for licensees.
• Prepare presentations and business updates for Licensing leadership.
• Collaborate with Licensing, Marketing, Brand, Legal, Track Operations, and partners to support program success.
• Manage multiple projects with strong communication and organization.
• Support strategic initiatives contributing to NASCAR licensing growth.

Skills

Licensing

Apparel

Merchandising

Product development

Retail

Category management

Account management

Sports licensing

Education

Bachelor's degree

Job description

National Association for Stock Car Auto Racing (NASCAR) is seeking a Manager, Licensing and Consumer Products in Charlotte, NC to drive execution and growth of licensed apparel and headwear. You will manage key licensing relationships, support merchandise strategy, and execute consumer products initiatives across NASCAR's apparel and headwear categories.

You will partner with licensees and internal stakeholders to bring products to market, optimize performance, support event programs, and