Director, Licensed Apparel & Brand Partnerships

National Association for Stock Car Auto Racing (NASCAR); Charlotte (NC); On-site; USD 150,000 - 190,000; Full time

Job summary

NASCAR seeks a Director of Licensing and Consumer Products in Charlotte, NC to drive growth of licensed apparel and headwear across national retailers and emerging channels. You will lead partnerships with licensees, retailers, and strategic partners to expand distribution and merchandising programs while translating fashion trends into viable products.

Responsibilities include product development, category forecasting, and cross-functional collaboration to deliver commercially successful

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 8+ years of experience in apparel licensing, branded apparel, consumer products, retail merchandising, business development, or related field.
• Strong understanding of licensed apparel, headwear, and consumer products marketplace.
• Demonstrated success growing apparel programs, expanding retail distribution, and developing strategic partnerships.

Responsibilities

• Lead the strategy and growth of NASCAR's licensed apparel and headwear business across national retail, specialty retail, lifestyle, and emerging channels.
• Build and manage relationships with apparel licensees, retailers, and strategic partners to drive category growth and business performance.
• Identify whitespace opportunities, emerging trends, and new distribution channels that expand NASCAR's consumer product presence.
• Develop growth plans with key partners, including new product initiatives, retail expansion strategies, and merchandising programs.
• Drive the execution of apparel licensing partnerships, including product development, assortment planning, retail execution, and commercialization.
• Identify opportunities to expand NASCAR's reach within fashion, lifestyle, youth, women's, and other growth-oriented consumer segments.
• Partner with Strategic Licensing & Growth to develop premium collaborations and limited-edition collections.
• Translate trends into commercially viable product opportunities that support business objectives.
• Support forecasting, budgeting, and performance reporting for assigned apparel categories and licensing partners.
• Collaborate with Brand, Marketing, Legal, Licensing Operations, and external partners to ensure successful execution of consumer product initiatives.
• Lead and develop assigned team members while fostering accountability and collaboration.

Skills

Commercial acumen

Negotiation

Relationship management

Licensing management

Retail accounts

Brand partnerships

Consumer products

Merchandising

Product development

Fashion trends

Education

Bachelor's degree or equivalent combination of education and experience

Job description

NASCAR seeks a Director of Licensing and Consumer Products in Charlotte, NC to drive growth of licensed apparel and headwear across national retailers and emerging channels. You will lead partnerships with licensees, retailers, and strategic partners to expand distribution and merchandising programs while translating fashion trends into viable products.

Responsibilities include product development, category forecasting, and cross-functional collaboration to deliver commercially successful