Manager, Licensing and Consumer Products

NASCAR; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

NASCAR, based in Charlotte, NC, seeks a Manager, Licensing and Consumer Products to drive licensed apparel and headwear growth and connect fans to the brand. You will manage licensee relationships, lead product development, approve licensing terms, and collaborate with internal teams and external partners to bring market-ready merchandise to events and everyday life, with up to 10% travel.

You will also support forecasting, budgets and leadership updates while upholding NASCAR brand standards

Qualifications

• Bachelor's degree or equivalent education and experience.
• At least 5 years in licensing, apparel, merchandising, or related fields.
• Experience managing licensees, vendors, or client relationships.
• Strong project management, organizational, and communication skills.
• Ability to travel up to 10% including weekends.

Responsibilities

• Manage day-to-day relationships with apparel and headwear licensees.
• Lead product development, licensing approvals, and commercialization timelines.
• Identify opportunities to grow licensed apparel and headwear categories.
• Partner with licensees to develop merchandise assortments reflecting fan demand and trends.
• Support merchandise programs tied to NASCAR events, tracks, drivers, and other properties.
• Collaborate with trackside merchandise operators and internal stakeholders.
• Monitor performance and identify opportunities for growth.
• Collaborate with Brand and Creative teams on design direction and priorities.
• Support revenue forecasting, budget planning, and business reporting.
• Prepare presentations and business updates for Licensing leadership.
• Cross-functional collaboration to support program success.
• Manage multiple projects with strong communication and timelines.

Skills

License management

Product development

Merchandising

Vendor management

Project management

Communication

Microsoft Excel

PowerPoint

Education

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking a Manager, Licensing and Consumer Products to drive the execution and growth of its licensed apparel and headwear business while helping deliver products that connect fans to the sport both at events and in everyday life.

The Manager, Licensing and Consumer Products is responsible for managing key licensing relationships, supporting merchandise strategy, and executing consumer products initiatives across NASCAR's apparel and headwear categories. This role partners closely with licensees and internal stakeholders to bring products to market, optimize merchandise performance, support event-specific programs, and identify opportunities that enhance the fan experience while driving business growth. This position is based in Charlotte, NC and requires up to 10% travel, including weekends, as business needs require.

What You’ll Do

• Manage day-to-day relationships with assigned apparel and headwear licensees, serving as a primary business contact.
• Lead product development, licensing approvals, and commercialization timelines to support successful product launches.
• Identify opportunities to grow licensed apparel and headwear categories while maintaining alignment with NASCAR brand standards.
• Partner with licensees to develop merchandise assortments that reflect fan demand, industry trends, and business objectives.
• Support merchandise programs tied to NASCAR events, tracks, drivers, and other licensed properties.
• Collaborate with trackside merchandise operators and internal stakeholders to execute event-specific merchandise strategies.
• Monitor category, retail, and event performance to identify opportunities for improvement and growth.
• Partner with Brand and Creative teams to communicate design direction, product priorities, and merchandising recommendations.
• Support revenue forecasting, budget planning, and business reporting for assigned licensees.
• Prepare presentations, account updates, and business recommendations for Licensing leadership.
• Collaborate with Licensing, Marketing, Brand, Legal, Track Operations, and external partners to support program success.
• Manage multiple projects and priorities while maintaining strong communication, organization, and attention to detail.
• Support strategic initiatives and special projects that contribute to the growth of NASCAR's licensing business.

What You’ll Bring

• Bachelor's degree or equivalent combination of education and experience.
• At least 5 years of experience in licensing, apparel, merchandising, product development, retail, category management, account management, or a related field.
• Strong understanding of apparel product development, merchandising, and commercialization processes.
• Experience managing external partners, licensees, vendors, or client relationships.
• Strong project management, organizational, and communication skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Proficiency with Microsoft Excel, PowerPoint, and business reporting tools.
• Experience in sports, entertainment, branded consumer products, or retail environments preferred.
• Familiarity with licensed apparel, headwear, merchandise planning, or event merchandise programs preferred.
• Knowledge of NASCAR, motorsports, or sports fan merchandise is a plus.
• Ability to travel up to 10%, including weekends, as business needs require.

Why This Role?

This is an opportunity to help shape how NASCAR shows up in fans' everyday lives through licensed apparel and consumer products. You'll work directly with leading merchandise partners to bring products to market, support memorable event experiences, and contribute to the growth of one of the most recognized brands in sports and entertainment.

Behind every race weekend are talented people helping shape the future of sports and entertainment.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner.

In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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