Strategic Leader, Digital & Loyalty Analytics

Panera Bread; Newton (MA); On-site; USD 177,000 - 202,000; Full time

Job summary

Panera Bread is seeking a Director of Digital & Loyalty Analytics to guide analytics for its digital ecosystem, including MyPanera Loyalty and e-commerce. You will partner with Marketing, Digital, and CRM to turn customer data into growth opportunities and strategic insights for leadership.

The role blends strategic leadership with hands-on data fluency, requiring SQL proficiency, data interrogation in modern cloud warehouses, and collaboration with engineering to optimize loyalty programs.

Qualifications

• Experience: 8+ years of progressive experience in Data & Analytics, with loyalty, CRM, or digital e-commerce experience preferred.
• Strong proficiency in SQL; ability to query large-scale relational databases and perform hands-on data exploration.
• Domain knowledge: CLV, churn prediction, incrementality testing, lifecycle mapping.
• Excellent written and verbal communication; ability to present to senior leadership.
• Knowledge of corporate finance, retail P&L drivers, and promotional economics.

Responsibilities

• Lead analytics strategy for Panera’s digital ecosystem, including MyPanera Loyalty, Unlimited Sip Club, and e-commerce platforms.
• Partner with Marketing, Digital, and CRM to evaluate performance, optimize campaigns, and drive guest frequency and lifetime value.
• Quantify financial incrementality of loyalty offers and campaigns; translate metrics into EBITDA impact and franchise profitability.
• Bridge business strategy and data engineering; perform ad-hoc validation and prototype dataset building using SQL.
• Design and oversee test-and-learn frameworks (A/B testing, personalized offers) for ongoing optimization.
• Synthesize complex datasets into executive-ready narratives for senior leadership.
• Collaborate with IT/Data Engineering/Marketing Tech to optimize CDP and event-tracking schemas; ensure data quality and accessibility.
• Lead and mentor junior analysts to maintain high data accuracy and impact.

Skills

SQL

Data analytics

Loyalty & CRM

Executive communication

Business acumen

Education

Bachelor's degree in quantitative field

Tools

None

Job description

Panera Bread is seeking a Director of Digital & Loyalty Analytics to guide analytics for its digital ecosystem, including MyPanera Loyalty and e-commerce. You will partner with Marketing, Digital, and CRM to turn customer data into growth opportunities and strategic insights for leadership.

The role blends strategic leadership with hands-on data fluency, requiring SQL proficiency, data interrogation in modern cloud warehouses, and collaboration with engineering to optimize loyalty programs.