Consumer Insights Analyst: Turn Data into Growth

Panera Bread; Boston (MA); On-site; USD 84,000 - 100,000; Full time

Job summary

Panera Bread is seeking an Analyst, Consumer Insights to support the Brand Insights team and drive consumer-centric decisions. You will translate complex data into actionable recommendations, partnering with Marketing, Development, and other teams.

The role emphasizes research design, data analysis, and storytelling to connect consumer behavior with strategic business outcomes, with a focus on brand health and advertising testing.

Qualifications

• 2 to 5 years of experience in Consumer Insights
• Food service/retail/CPG insights background is a plus
• Experience with qualitative and quantitative methods including Brand Health Tracking and Ad Testing
• Experience in market research project support or management in a fast-paced environment

Responsibilities

• Support design, execution, analysis, and reporting of consumer and market research projects.
• Partner with stakeholders to identify opportunities and translate into actionable objectives.
• Manage research projects from briefing to final recommendations with internal teams and vendors.
• Analyze findings and translate data into clear, actionable insights and business recommendations.
• Develop presentations connecting consumer behavior to business strategy and growth.

Skills

Data analysis

Storytelling

Presentation skills

Project management

Communication

Independent work

Statistical knowledge

Syndicated data understanding

Education

BA/BS in business, market research, statistics, or related field

Tools

Excel

PowerPoint

Word

SPSS/R

Job description

Panera Bread is seeking an Analyst, Consumer Insights to support the Brand Insights team and drive consumer-centric decisions. You will translate complex data into actionable recommendations, partnering with Marketing, Development, and other teams.

The role emphasizes research design, data analysis, and storytelling to connect consumer behavior with strategic business outcomes, with a focus on brand health and advertising testing.