Director, Digital & Loyalty Analytics

Panera LLC; United States; Hybrid; USD 177,000 - 202,000; Full time

Job summary

Panera LLC in Newton, MA is seeking a Director of Digital & Loyalty Analytics to lead analytics strategy across MyPanera Loyalty, Unlimited Sip Club, and e-commerce. You will partner with Marketing, Digital, and CRM to translate customer data into growth opportunities, balancing strategic leadership with hands-on data work.

This role requires 8+ years in Data & Analytics, strong SQL skills, CLV and incrementality knowledge, and executive communication.

Qualifications

• 8+ years of progressive Data & Analytics experience, with loyalty, CRM, or digital e-commerce exposure.
• Strong SQL proficiency and hands-on data exploration.
• Deep knowledge of CLV, churn prediction, incrementality testing, segmentation, and lifecycle mapping.
• Exceptional written and verbal communication for executive stakeholders.
• Solid understanding of corporate finance and retail P&L drivers.
• Bachelor’s degree in a quantitative field is required.
• Direct Reports: Analyst / Senior Analyst, Digital & Loyalty Analytics.
• Competitive pay within Panera LLC compensation framework.

Responsibilities

• Loyalty and CRM strategic leadership across Marketing, Digital, and CRM teams.
• Quantify financial incrementality of loyalty offers and campaigns.
• Bridge business strategy and data engineering with hands-on SQL queries.
• Design and oversee test-and-learn frameworks for digital initiatives.
• Translate complex analytics into executive-ready storytelling.
• Collaborate on MarTech and CDP data stewardship.
• Lead and mentor junior analysts to maintain high data standards.

Skills

SQL proficiency

Customer analytics

CLV

Churn prediction

Incrementality testing

Lifecycle mapping

Strategic communication

Business acumen

Education

Bachelor's degree in quantitative field

Job description

Director, Digital & Loyalty Analytics

Job Purpose:

The Director of Digital & Loyalty Analytics serves as the strategic analytics leader for Panera’s digital intelligence vertical. Sitting within the Business Analytics organization, you will lead the end-to-end analytics strategy powering Panera’s $B+ digital ecosystem—including the MyPanera Loyalty program, the Unlimited Sip Club, and our e-commerce platforms. This role serves as the primary strategic partner to Marketing, Digital, and CRM leadership, translating complex customer data into actionable growth strategies. The ideal candidate is a rare "hybrid" talent: a strategic commercial leader with executive-level communication skills who also possesses the technical depth to write SQL queries, interrogate raw datasets, and partner directly with data engineering teams.

Location: Newton, MA (Hybrid – 3 days per week in-office)

Key Responsibilities:

• Loyalty & CRM Strategic Leadership: Partner with Marketing, Digital, and CRM leaders to evaluate MyPanera performance, optimize campaign strategies, and identify high-value opportunities to drive guest frequency, retention, and lifetime value (CLV).
• Commercial & Financial Impact: Quantify the true financial incrementality of loyalty offers, promotional campaigns, and digital features, translating digital performance metrics into EBITDA impact and franchisee profitability.
• Hands-On Technical & Data Fluency: Serve as a bridge between business strategy and data engineering. Maintain hands-on capability in querying databases (SQL) to perform ad-hoc validation, build prototype datasets, and interrogate complex customer tables in modern cloud data warehouses.
• Experimentation & Incrementality Frameworks: Design and oversee a rigorous test-and-learn infrastructure for digital and loyalty initiatives (A/B testing, personalized offer design, multi-cell campaign evaluation) to ensure continuous optimization.
• Executive Communication & Storytelling: Synthesize complex behavioral datasets into clear, executive-ready presentations and narratives for senior leadership, distilling technical findings into strategic business recommendations.
• MarTech & Customer Data Stewardship: Collaborate with IT, Data Engineering, and Marketing Tech teams to optimize the customer data platform (CDP) and event-based tracking stacks, ensuring loyalty schemas are accurate, structured, and accessible for advanced analysis.
• Team Leadership & Mentorship: Direct and develop junior analytical talent, establishing high standards for data accuracy, technical methodology, and business impact.

Qualifications:

• Experience: 8+ years of progressive experience in Data & Analytics, with a strong emphasis on Loyalty, CRM, or Digital E-Commerce (QSR, Retail, or Hospitality experience highly preferred).
• Technical & Querying Proficiency: Strong proficiency in SQL required; ability to independently query large-scale relational databases and perform hands-on data exploration.
• Domain Expertise: Deep knowledge of customer analytics frameworks, including Customer Lifetime Value (CLV), churn prediction, incrementality testing, customer segmentation, and lifecycle mapping.
• Strategic Communication: Exceptional written and verbal communication skills; proven ability to simplify complex analytical concepts for non-technical executive stakeholders.
• Business Acumen: Strong understanding of corporate finance, retail P&L drivers, and promotional unit economics.
• Education: Bachelor’s degree in a quantitative field (Industrial Engineering, Business Analytics, Statistics, Computer Science, Economics, or Finance) required.
• Direct Reports: Analyst / Senior Analyst, Digital & Loyalty Analytics
• Competitive Pay $177,243 - $202,056 annually
• Equal Opportunity Employer: Disabled/Veterans

The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Newton Support Center

With more than 2,000 Panera LLC and independent franchise bakery-cafes in the Panera Bread® family, and more locations opening all the time, it’s no wonder our company has been an excellent source of career and personal growth opportunities for more than 25 years. In neighborhoods across the U.S. and Canada, customers enjoy flavorful, handcrafted meals centered around freshly baked artisan bread. To us, that means serving food like we serve our own families – free of any of the items on our ‘No No’ List. Along the way, we also like to give back to our community. We enjoy working together, shoulder to shoulder with our customers, to confront a serious problem plaguing communities across this country – Hunger. Through Panera Cares community cafes, we offer a dignified dining experience in an uplifting environment. In addition, we support our communities through day-end donations at our bakery-cafe locations and partner with local non-profit organizations. It’s this warmth that you’ll find when you join Panera Bread. From our competitive compensation and benefits packages to our unique cultural values, we’re confident you’ll find us a rewarding and fun place to work.