Strategic Lead, Full‑Funnel Integrated Media

Adelphi Group; Los Angeles (CA); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom’s Associate Director, Integrated Media Planning role in Los Angeles leads day-to-day client work, guiding the broader Omnicom teams and media owners to meet client objectives. It emphasizes a strategic mix of audience-first solutions as media and tech evolve, with a hands-on approach and a strong point of view.

Strong appetite for new technology and culture, coordinating with creative partners to deliver integrated experiences and actionable insights.

Qualifications

• 5-7 years of media planning experience with strong agency background.
• Track record of cultivating and maintaining trusted client relationships.
• Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent.
• Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning.
• Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations.
• Advanced knowledge of media fundamentals (all channels) with a connect to performance and an ability to train and educate more junior team members.
• Expert level media math skills.

Responsibilities

• Serves as key point of contact for client teams to streamline requests and coordinate workstreams.
• Responsible for crafting data-driven, full-funnel paid media strategies and end-to-end experiences that deliver business results.
• Develops client presentations and templates for POVs and recommendations.
• Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people).
• Works in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated experience.
• Issues and presents paid media recommendations & POVs to increase efficiencies and effectiveness of media plans.

Skills

Media Planning

Client Relationships

Leadership

Data-Driven

Omnichannel

Job description

Omnicom’s Associate Director, Integrated Media Planning role in Los Angeles leads day-to-day client work, guiding the broader Omnicom teams and media owners to meet client objectives. It emphasizes a strategic mix of audience-first solutions as media and tech evolve, with a hands-on approach and a strong point of view.

Strong appetite for new technology and culture, coordinating with creative partners to deliver integrated experiences and actionable insights.