Strategic Lead, Consumer Media & Analyst Relations (Remote)

TrendMicro; United States; On-site; USD 120,000 - 185,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) with company match

Paid Time Off

Parental leave

Mental Health Wellness Program

Tuition Assistance

Employee Resource Groups

Job summary

TrendLife, the Trend Micro unit focused on consumer digital life protection, seeks a seasoned communications leader to head media relations in the US and support analyst relations. You will shape how top-tier journalists cover TrendLife, prep spokespeople, and manage inquiries across a global team.

Responsibilities include developing messaging strategies, coordinating with field and product marketing, and leveraging AI tools to enhance research, monitoring, and reporting workflows.

Qualifications

• 10+ years in public relations, strategic communications and analyst relations.
• Experience managing external PR agencies in multiple countries and driving results.
• Proven track record of securing substantive media coverage.
• Experience overseeing industry analyst relations and engaging with analysts.
• Excellent written and verbal English communication; spokesperson experience preferred.

Responsibilities

• Develop media relations and messaging strategy for consumer tech initiatives.
• Guide regional teams to ensure global consistency and KPI achievement.
• Act as on-record spokesperson and manage media inquiries with executives.
• Maintain global spokesperson bench and coordinate with media relations agencies.
• Support launches, announcements, and issues management with product marketing teams.

Skills

Public relations

Strategic communications

Analyst relations

Media relations

Spokesperson experience

Global campaigns

Crisis management

AI tools

Job description

TrendLife, the Trend Micro unit focused on consumer digital life protection, seeks a seasoned communications leader to head media relations in the US and support analyst relations. You will shape how top-tier journalists cover TrendLife, prep spokespeople, and manage inquiries across a global team.

Responsibilities include developing messaging strategies, coordinating with field and product marketing, and leveraging AI tools to enhance research, monitoring, and reporting workflows.