LifeLock PR Lead: Consumer Communications & Trust

Gen; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Employee stock purchase plan (ESPP)

Unlimited PTO

Flexible work arrangements

Job summary

Gen is seeking a Consumer Communications Lead for LifeLock to drive PR strategy and media relations across a portfolio that includes LifeLock, Norton, Avast, and MoneyLion. You will translate complex identity protection and financial wellness topics into compelling stories for mainstream audiences.

You will advise senior leaders, manage agency partners, and coordinate cross‑functional campaigns with marketing, research, brand, and social teams in a fast-moving, high‑visibility role.

Qualifications

• 7–10+ years of proven PR and communications expertise.
• Experience leading end-to-end PR programs from strategy through execution, measurement, and reporting.
• Strong media relations experience and a track record of securing high-quality coverage across consumer, lifestyle, tech, and personal finance media.
• Experience translating complex consumer security, identity, and financial wellness topics into clear, compelling stories for mainstream audiences.
• Experience handling issues, crisis communications, and rapid response/newsjacking opportunities.
• Confidence advising senior leaders, preparing spokespeople for media engagements, and managing agency partners in a fast-moving, high-visibility environment.
• Experience working cross-functionally across marketing, product, research, brand, social, and legal teams.
• Experience supporting influencer partnerships, including helping identify creator opportunities, align campaigns with brand priorities, and collaborating with the Influencer Center of Excellence.

Responsibilities

• Own and execute the LifeLock PR strategy, aligned to product launches, partnerships, key seasonal moments like tax season, and broader thought‑leadership opportunities.
• Drive Rapid Response opportunities across the Gen family of brands, including Norton, LifeLock, Avast, and MoneyLion.
• Translate research, product insights, and consumer trends into compelling media storylines, press materials, campaigns, and executive thought‑leadership opportunities.
• Build strong relationships with consumer, lifestyle, tech, and personal finance media and secure high‑impact coverage.
• Lead proactive outreach and creative storytelling that differentiates LifeLock and strengthens brand trust, consideration, and relevance.
• Prepare and counsel spokespeople and senior leaders for media engagements, interviews, speaking opportunities, and bylined content.
• Collaborate cross‑functionally on integrated campaigns across marketing, research, brand, social, and other business teams.
• Support the Influencer Center of Excellence, helping identify and manage influencer partnerships, align creator opportunities with brand priorities, and partner with relevant agency and external stakeholders where needed.
• Define success metrics, track performance, and deliver clear, insight‑driven reporting across quality coverage, share of voice, sentiment, and overall campaign impact.
• Lead agency partners and serve as the central point of coordination for LifeLock PR.

Skills

PR strategy

Media relations

Storytelling

Cross-functional collab

Judgment under pressure

AI tools

Education

PR/Journ/Marketing degree

Job description

Gen is seeking a Consumer Communications Lead for LifeLock to drive PR strategy and media relations across a portfolio that includes LifeLock, Norton, Avast, and MoneyLion. You will translate complex identity protection and financial wellness topics into compelling stories for mainstream audiences.

You will advise senior leaders, manage agency partners, and coordinate cross‑functional campaigns with marketing, research, brand, and social teams in a fast-moving, high‑visibility role.