Strategic Insights Leader: Growth & Market Intelligence

Stanley Black & Decker; Towson (MD); Hybrid; USD 96,000 - 154,000; Full time

Benefits offered by this job

Medical, dental, life, vision benefits

401(k) plan

Employee stock purchase plan

Paid time off and holidays

Tuition reimbursement

Tool discounts

Job summary

Sr. Manager, Strategic Insights at Stanley Black & Decker will lead a team delivering actionable market and competitive insights across North America, focusing on professional retailers and DIY consumers.

You will partner with cross-functional and regional teams to identify trends, translate shopper insights into strategic recommendations, and influence senior leadership decisions. The role requires 6+ years in insights/marketing, strong data analysis, and the ability to manage budgets and

Qualifications

• Bachelor’s Degree, MBA a plus plus 6+ years of professional experience in Insights, Brand Marketing, Shopper Marketing, and/or Category Management.
• Experience blending quantitative & qualitative learning for a clear story and action plan.
• Experience in analyzing and drawing conclusions from point-of-sale data, browsing and buying behavior, and consumer perceptions.
• Experience building holistic learning plans that integrate data, trends, primary and secondary research.

Responsibilities

• Leverage sales performance and shopper understanding to develop strategic and actionable insights for SBD Brands targeted to the Professional User & DIY Homeowner with our Retailer partners
• Lead acquisition and synthesis of insights from various sources of data (e.g. POS, shopper panels, primary research)
• Provide a deep understanding of business growth drivers; identify trends and opportunities for new sources of growth
• Monitor retail and E-commerce trends and competitive dynamics
• Regularly create and take part in activities with consumers and shoppers to understand the why behind behavior
• Optimize Brand Communication Plans to reach the Professional Market
• Build and implement learning plans to address most critical questions for the business
• Make recommendations grounded in consumer and market knowledge, guided by a broader understanding of consumer, customer, and channel insights
• Drive Channel & Retailer business growth drivers and identify trends and opportunities for new sources of growth
• Acquire, interpret, and socialize market trends impacting the Professional Contractor
• Transform data into actionable insights influencing the decisions and behaviour of senior and executive level leaders
• Guide specific research development and execution using expertise in a wide variety of research methods.
• Manage your team to best support the NA region and portfolio of Stanley, Black & Decker brands
• Partner closely with full Strategy & Insights team, Category Management, Sales and Brand Marketing teams
• Manage priorities, budgets and timelines to meet the business needs

Skills

Insights

Leadership

Data analysis

Stakeholder management

Education

Bachelor's degree, MBA a plus

Job description

Sr. Manager, Strategic Insights at Stanley Black & Decker will lead a team delivering actionable market and competitive insights across North America, focusing on professional retailers and DIY consumers.

You will partner with cross-functional and regional teams to identify trends, translate shopper insights into strategic recommendations, and influence senior leadership decisions. The role requires 6+ years in insights/marketing, strong data analysis, and the ability to manage budgets and