Strategic Influencer & Creator Marketing Leader

Jobtailor; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor seeks a Senior Director of Influencer Marketing to lead strategy, development, and optimization of influencer programs that align with brand goals and business objectives.

You will build and scale a best-in-class creator ecosystem, manage cross-functional teams and agency partners, and deliver social-first content at scale across channels, while measuring impact on awareness, consideration, and revenue growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent training.
• Seven years of influencer/creator and/or social media experience.
• Deep SME knowledge within marketing, social media and influencer disciplines.
• Ability to lead complex projects and a team of professionals.
• Strong analytical and problem-solving skills.

Responsibilities

• Lead strategy, development, execution, and optimization of influencer and creator marketing programs.
• Build and scale creator ecosystem driving measurable business impact across the consumer journey.
• Champion an always-on creator content ecosystem through strategic influencer partnerships.
• Deliver authentic, relevant, social-first content at scale.
• Establish influencer marketing as a critical growth driver and efficient marketing channel.
• Lead multiple concurrent social media and/or influencer marketing campaigns and programs.
• Oversee content calendars, creative processes, legal/compliance/risk reviews, paid media strategies, measurement, and reporting.
• Scale brand and company awareness across social media channels.
• Ensure brand visual and voice consistency, including in multicultural campaigns.
• Develop and deploy plans to evolve, grow, and optimize channel presence and engagement.
• Recommend innovative social media and influencer marketing tactics and technology solutions.
• Build and maintain partnerships with senior marketing and enterprise leaders, social channels, and agency partners.

Skills

Influencer marketing

Social media strategy

Leadership

Agency collaboration

Content optimization

Analytics

Crisis management

Cross-functional collaboration

Strategic planning

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Jobtailor seeks a Senior Director of Influencer Marketing to lead strategy, development, and optimization of influencer programs that align with brand goals and business objectives.

You will build and scale a best-in-class creator ecosystem, manage cross-functional teams and agency partners, and deliver social-first content at scale across channels, while measuring impact on awareness, consideration, and revenue growth.