Creator & Influencer Strategy Lead

Harbor Freight Tools; Calabasas (CA); On-site; USD 127,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) plan

Paid time off

Job summary

Harbor Freight Tools seeks a senior Creator and Influencer Lead to drive strategy, pipeline development, and partnerships across Instagram, TikTok, and YouTube. You will oversee campaign planning, rights management, and performance reporting in collaboration with marketing and product teams.

You will build a scalable influencer program, manage relationships with creators and their reps, and stay current on platform trends while advocating for brand safety and ROI.

Qualifications

• Experience leading Creator/Influencer programs.
• Ability to identify and vet creators across DIY/auto/home improvement categories.
• Strong negotiation and stakeholder management skills.

Responsibilities

• Lead Harbor Freight's Creator/Influencer strategy across video platforms.
• Develop and refine a Creator pipeline with Vetting criteria.
• Maintain relationships with creators and representatives for ongoing partnerships.
• Negotiate partnerships including rates, deliverables, and usage rights.
• Plan and execute campaigns from brief to post-analysis.
• Collaborate with cross-functional teams to align with launches and campaigns.
• Engage with platform partners to leverage sourcing tools and best practices.
• Create playbooks for outreach, contracting, and disclosure processes.
• Track performance metrics and report learnings for future campaigns.
• Monitor competitors and trends to identify opportunities.

Skills

Strategy development

Relationship management

Negotiation

Campaign planning

Tools

Influencer CRM

Contract management

Job description

Harbor Freight Tools seeks a senior Creator and Influencer Lead to drive strategy, pipeline development, and partnerships across Instagram, TikTok, and YouTube. You will oversee campaign planning, rights management, and performance reporting in collaboration with marketing and product teams.

You will build a scalable influencer program, manage relationships with creators and their reps, and stay current on platform trends while advocating for brand safety and ROI.