Strategic GTM & Marketing Activation Director

Verizon; New York (NY); Hybrid; USD 126,000 - 219,000; Full time

Benefits offered by this job

401(k) matching

Paid holidays

Tuition assistance

Vacation time

Job summary

Verizon is seeking an Associate Director of Marketing Activation & Communications Strategy to shape Verizon Business’s market narrative and go-to-market strategy. You will translate business goals into positioning, messaging, and end-to-end campaign strategies.

You’ll lead cross-functional teams, drive insight-led decisions, and optimize campaigns in real time while mentoring senior managers in a hybrid New York office environment.

Qualifications

• Eight or more years of relevant experience required, demonstrated through work and/or military experience, or specialized training.
• Previous Agency Strategic Planning experience.
• Direct experience leading B2B marketing strategy, brand positioning, or integrated campaign development within a large, matrixed organization.
• Experience managing, mentoring, and developing direct reports.

Responsibilities

• Lead Market Positioning & Narrative for Verizon Business across enterprise segments.
• Bridge business strategy to activation with BU Marketing and Product teams.
• Orchestrate cross-functional GTM strategy with Creative, Paid Media, Content, Product Marketing and Communications teams.
• Drive insight-led strategy using primary research and competitive intelligence.
• Monitor full-funnel performance and optimize campaigns in real time.

Skills

Agency strategic planning

B2B marketing strategy

Brand positioning

Mentoring

Education

Bachelor's degree

Job description

Verizon is seeking an Associate Director of Marketing Activation & Communications Strategy to shape Verizon Business’s market narrative and go-to-market strategy. You will translate business goals into positioning, messaging, and end-to-end campaign strategies.

You’ll lead cross-functional teams, drive insight-led decisions, and optimize campaigns in real time while mentoring senior managers in a hybrid New York office environment.