Senior Enterprise Marketing Strategist | GTM & Campaigns

Verizon; Basking Ridge (NJ); Hybride; USD 116 000 - 201 000; Plein temps

Résumé du poste

Verizon seeks a Senior Manager for Strategy and Marketing Activation in a hybrid New Jersey setting. You’ll own upstream campaign vision and drive end-to-end multi-channel activations across digital, social, direct and partner channels, partnering with cross-functional teams to align GTM strategies with enterprise product roadmaps.

In this high-visibility role you’ll translate complex initiatives into decisive activation briefs, measure performance with analytics, and steer projects from concept

Qualifications

• Experience in marketing strategy, brand planning, or integrated campaign management.
• Background in Brand Strategy or Strategic Planning inside an integrated creative, media, or communications agency.
• Direct experience developing upstream, insight-led GTM campaign strategies and activation briefs.
• Proven track record of end-to-end campaign lifecycles with cross-functional teams.

Responsabilités

• Own upstream marketing strategy for major portfolio priorities and define campaign frameworks.
• Translate initiatives into decisive activation briefs for Creative, Media, Content, and Agency partners.
• Lead end-to-end campaign delivery across digital, social, direct, and partner channels.
• Coordinate across a wide matrix of partners including BU leads, Product Marketing, Creative Agencies, Legal, Communications, and Channel teams.
• Prioritize and unblock demands across high-profile initiatives with minimal oversight.
• Partner with Analytics to define full-funnel measurement and translate data into optimizations.

Connaissances

Marketing strategy

Brand planning

Integrated campaigns

Upstream GTM

Cross-functional leadership

Executive presentations

Formation

Bachelor’s degree or four+ years of work experience

Six+ years of relevant experience

Description du poste

Verizon seeks a Senior Manager for Strategy and Marketing Activation in a hybrid New Jersey setting. You’ll own upstream campaign vision and drive end-to-end multi-channel activations across digital, social, direct and partner channels, partnering with cross-functional teams to align GTM strategies with enterprise product roadmaps.

In this high-visibility role you’ll translate complex initiatives into decisive activation briefs, measure performance with analytics, and steer projects from concept