Associate Director, Strategy and Marketing Activation

Verizon; New York (NY); Hybrid; USD 126,000 - 219,000; Full time

Benefits offered by this job

401(k) matching

Paid holidays

Tuition assistance

Vacation time

Job summary

Verizon is seeking an Associate Director of Marketing Activation & Communications Strategy to shape Verizon Business’s market narrative and go-to-market strategy. You will translate business goals into positioning, messaging, and end-to-end campaign strategies.

You’ll lead cross-functional teams, drive insight-led decisions, and optimize campaigns in real time while mentoring senior managers in a hybrid New York office environment.

Qualifications

• Eight or more years of relevant experience required, demonstrated through work and/or military experience, or specialized training.
• Previous Agency Strategic Planning experience.
• Direct experience leading B2B marketing strategy, brand positioning, or integrated campaign development within a large, matrixed organization.
• Experience managing, mentoring, and developing direct reports.

Responsibilities

• Lead Market Positioning & Narrative for Verizon Business across enterprise segments.
• Bridge business strategy to activation with BU Marketing and Product teams.
• Orchestrate cross-functional GTM strategy with Creative, Paid Media, Content, Product Marketing and Communications teams.
• Drive insight-led strategy using primary research and competitive intelligence.
• Monitor full-funnel performance and optimize campaigns in real time.

Skills

Agency strategic planning

B2B marketing strategy

Brand positioning

Mentoring

Education

Bachelor's degree

Job description

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What You’ll Be Doing...

As the Associate Director of Marketing Activation & Communications Strategy, you are the strategic architect driving Verizon Business’s market narrative and go-to-market strategy. Reporting to the Senior Director, you translate overarching business goals into high-impact positioning, messaging architectures, and end-to-end campaign strategies.

• Lead Market Positioning & Narrative: Architect and establish an ownable, highly differentiated Verizon Business market narrative. Build and evolve positioning frameworks that clearly articulate our competitive advantage across enterprise, mid-market, and public sector segments.
• Bridge Business Strategy to Activation: Partner deeply with BU Marketing and Product teams to translate complex business plans, technical capabilities, and product roadmaps into sharp, insightful, and actionable marketing briefs.
• Orchestrate Cross-Functional GTM Strategy: Act as the central strategic bridge between BU leadership and CMO execution engines—including Creative, Paid Media, Content, Product Marketing, Communications, and Integrated Activation teams—ensuring unified narrative consistency and execution excellence.
• Drive Insight-Led Strategy: Commission and leverage primary market research, competitive intelligence, customer advisory feedback, and macroeconomic trends to uncover actionable insights that shape commercial marketing strategy.
• Optimize Performance in Real Time: Establish rigorous measurement frameworks in collaboration with analytics teams. Monitor live full-funnel campaign performance, extract continuous learnings, and steer agile mid-flight media, creative, and channel optimizations to maximize ROI.
• Champion Strategic Governance & Prioritization: Serve as an authoritative voice evaluating proposed marketing efforts, challenging legacy playbooks, rationalizing marketing spend, and ruthlessly prioritizing initiatives with the highest commercial and brand impact.
• Lead and Mentor Talent: Directly lead, develop, and coach a high-performing team of Senior Managers, fostering an inclusive culture of strategic rigor, business acumen, and continuous professional growth.

What We’re Looking For...

You are an experienced, commercially minded marketing/advertising strategist who thrives at the intersection of complex B2B technology and compelling brand storytelling. You excel at taking ambiguity and fragmented business inputs and translating them into crystal-clear strategic directives. With strong executive presence, you challenge assumptions constructively, build consensus across matrixed organizations, and build trust with senior commercial leaders.

You’ll Need To Have

• Bachelor’s degree or four or more years of work experience.
• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Previous Agency Strategic Planning experience.
• Direct experience leading B2B marketing strategy, brand positioning, or integrated campaign development within a large, matrixed organization.
• Experience managing, mentoring, and developing direct reports.

Even better if you have one or more of the following:

• Master’s degree (MBA or relevant advanced field)
• Demonstrated track record of evolving a marketing organization from pure tactical campaign execution to upstream strategic thought partnership.
• Expertise in building positioning architectures and value propositions for enterprise, public sector, and mid-market buyer personas.
• Strong fluency with marketing analytics, multi-touch attribution, and real-time performance optimization across digital and offline channels.
• Exceptional executive communication and presentation skills, with proven ability to influence VP- and SVP-level stakeholders.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits And Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 - $219,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 - $219,000.00.