Senior Manager, Marketing Strategy & Activation (B2B)

Verizon; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon is seeking a Senior Manager in Strategy and Marketing Activation for Verizon Business Group in New York. The role leads end-to-end GTM strategy and multi-channel activation across a matrix of teams, translating roadmaps into executable programs.

You will own initiatives with entrepreneurial drive, guiding cross-functional partners in creative, media, content, and channel execution to meet revenue targets and brand goals.

Qualifications

• Experience in marketing strategy, brand planning, or integrated campaign management.
• Background in Brand Strategy or Strategic Planning inside an integrated creative, media, or communications agency.
• Direct experience developing GTM strategies and activation briefs, and shaping content frameworks, messaging hierarchies, and channel recommendations for large-scale campaigns.

Responsibilities

• Architect upstream campaign strategies for portfolio priorities to define who, what, and why before activation.
• Author decisive activation briefs that guide Creative, Media, Content, and Agency partners.
• Steer end-to-end campaign delivery across digital, social, direct, and partner channels while preserving brand and strategic intent.
• Orchestrate cross-functional engines across BU leads, Product Marketing, Creative Agencies, Legal, Communications, and Channel teams.
• Drive autonomous prioritization in a high-velocity matrix and triage competing demands proactively.
• Track diagnostics with Analytics and translate data into agile optimizations and future GTM pivots.

Skills

Marketing strategy

Brand planning

Integrated campaign management

GTM strategies

Cross-functional leadership

Education

Bachelor’s degree or four+ years of work experience

Six+ years of relevant experience

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What You’ll Be Doing

Reporting to the Associate Director of Strategy and Marketing Activation, the Senior Manager is the strategic powerhouse and end-to-end driver behind Verizon Business Group’s (VBG) market presence. This is a high-visibility, high-impact role designed for an autonomous, senior-level marketing strategist who can operate upstream to define campaign vision, and downstream to steer complex, multi-channel activations to market.

In this role, you will be expected to take ownership of initiatives with minimal day-to-day oversight, bringing entrepreneurial drive and strategic rigor to everything you touch. You will sit at the intersection of business strategy and commercial activation—translating enterprise product roadmaps, commercial priorities, and customer insights into sharp, differentiated go-to-market (GTM) strategies, then mobilizing extensive cross-functional teams to bring those strategies to life across concurrent, fast-moving programs.

• Architect Upstream Campaign Strategies: Own the end-to-end marketing strategy for major portfolio priorities. Synthesize commercial revenue targets, market dynamics, and customer insights into clear, hypothesis-driven campaign frameworks that define the who, what, and why before activation begins.
• Author Decisive Activation Briefs: Translate complex business initiatives and technical B2B product suites into sharp, single-minded strategic briefs that inspire and align Creative, Media, Content, and Agency partners.
• Steer End-to-End Campaign Delivery: Maintain rigorous accountability from strategic conception through in-market execution. Own the campaign lifecycle across multi-channel rollouts (digital, social, direct, partner channels), safeguarding narrative consistency, strategic intent, and brand positioning at every customer touchpoint.
• Orchestrate Complex Cross-Functional Engines: Serve as the central strategic hub across a wide matrix of partners, aligning Business Unit (BU) leads, Product Marketing, Creative Agencies, Legal, Communications, and Channel execution teams across multiple workstreams.
• Drive Autonomous Prioritization in a High-Velocity Matrix: Proactively triage, prioritize, and unblock competing demands across high-profile initiatives. You don’t wait for direction—you spot friction points early, establish operational cadence, and build alignment across conflicting stakeholder agendas.
• Track Diagnostics & Feed Upstream Strategy: Partner with Analytics to define full-funnel measurement models, interpret in-flight campaign performance, and translate data into agile creative/media optimizations, executive performance summaries, and future GTM strategy pivots.

What We’re Looking For

You are a relentless self-starter, an intellectual strategist, and a natural orchestrator. You don't just execute tactical playbooks—you bring a point of view, challenge assumptions, and cut through corporate complexity to drive momentum. Comfortable presenting to senior executive leadership, you thrive in high-stakes environments where priorities shift quickly and multiple high-visibility projects run in parallel. You possess the strategic muscle of a top-tier agency planner combined with the operational drive of an enterprise brand builder.

You’ll Need To Have

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of job-related work experience, military experience, or specialized training or education
• Experience in marketing strategy, brand planning, or integrated campaign management.
• Background in Brand Strategy or Strategic Planning inside an integrated creative, media, or communications agency.
• Direct experience developing GTM strategies and activation briefs, as well as shaping content frameworks, messaging hierarchies, and channel recommendations for large-scale campaigns.

Even better if you have one or more of the following:

• Master’s degree or MBA.
• Deep domain experience in B2B enterprise buying behavior, technology ecosystems (Telecommunications, Cloud, SaaS, Cybersecurity), or long-cycle buyer journeys across Enterprise, Public Sector, or Mid-Market accounts.
• Advanced stakeholder management skills, with proven ability to present, defend strategic decisions, and deliver high-stakes readouts to Vice President and C-suite leadership.
• High analytical literacy with experience interpreting full-funnel marketing metrics to optimize multi-million-dollar campaign investments.
• Experience designing structured experimentation frameworks (e.g., creative messaging tests, audience cohort testing) to validate strategic hypotheses before scaling.
• Proven track record of taking independent ownership of end-to-end campaign lifecycles with minimal oversight while managing diverse, matrixed cross-functional teams.
• Exceptional strategic self-direction—demonstrated ability to proactively prioritize competing deadlines, drive multi-project velocity, and solve problems before they escalat

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits And Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.