Strategic GTM Lead — AI-Driven Marketing & Growth

Intuit Inc.; Mountain View (CA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit Inc. in Mountain View, CA is seeking a Staff Marketing Manager to join the Integrated Marketing Team and own the mandate to orchestrate the customer and prospect experience across channels to drive net-new-to-franchise acquisition.

This leader connects Product Marketing, channel teams, and line-of-business leadership to ensure a single go-to-market narrative and data-driven decisions to support strong growth.

Qualifications

• 6+ years of progressive marketing experience leading cross-functional GTM strategies.
• Deep understanding of small business and mid-market customer needs and the competitive landscape.
• Develops robust, data-backed business cases and uses marketing metrics to improve funnel performance.
• Collaborates with peers to create cohesive, insight-driven brand narratives across channels.
• Demonstrates ability to integrate AI-driven insights and martech tools into planning, creative iteration, and channel optimization.
• BA/BS in Marketing, Business, or related field.

Responsibilities

• Own the Business Brief for their line of business — bring together performance understanding, product roadmap sync, market and seasonal dynamics, and key inflection points into one quarterly strategic narrative, plus the specific activation decisions channels execute against.
• Drive Program & Campaign Strategic Direction — translate that narrative and live market signal into a forward-looking plan and test-and-learn agenda.
• Steward Messaging & Creative Coherence — ensure Product Marketing's positioning comes through as one coherent story across every channel, differentiated by where that customer is in the persuasion funnel.
• Partner on Budget & Investment Stewardship — drive recommendations on how spend should flex across channels and over the year based on business priorities, performance, and market signals.
• Practice decision stewardship — frame cross-channel tradeoffs, surface them with the right x-functional partners, and bring a recommendation based on strong rationale.
• Bring solid grounding in AI-driven tools and insight development for program enablement, planning, performance management, strategic analysis, and testing.

Skills

Cross-functional GTM

AI-driven insights

Marketing strategy

Brand storytelling

Data-driven decisions

Budget stewardship

Education

BA/BS in Marketing

Tools

Martech tools

Job description

Intuit Inc. in Mountain View, CA is seeking a Staff Marketing Manager to join the Integrated Marketing Team and own the mandate to orchestrate the customer and prospect experience across channels to drive net-new-to-franchise acquisition.

This leader connects Product Marketing, channel teams, and line-of-business leadership to ensure a single go-to-market narrative and data-driven decisions to support strong growth.