Staff Marketing Manager — AI-Driven Growth & GTM

Intuit Inc.; San Francisco (CA); On-site; USD 154,000 - 229,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Intuit Inc. in San Francisco seeks a Staff Marketing Manager to own the Integrated Marketing Team mandate for an assigned line of business, orchestrating the customer and prospect experience across channels to drive net-new-to-franchise acquisition and attach across the funnel.

You will harmonize Product Marketing, channel teams, and leadership to deliver a coherent go-to-market narrative, guide activation decisions, and apply AI-driven insights to planning, performance, and testing.

Qualifications

• 6+ years of progressive marketing experience leading cross-functional GTM strategies.
• Deep understanding of small business and mid-market needs in the relevant market.
• Data-backed business cases and marketing metrics to improve funnel performance.
• Collaborates to create cohesive brand narratives across channels.
• Experience integrating AI-driven insights and martech into planning and optimization.
• BA/BS in Marketing, Business, or related field.

Responsibilities

• Own the Business Brief for the line of business, aligning roadmap, market dynamics, and activation points.
• Translate narrative into a forward-looking plan and test-and-learn agenda.
• Ensure messaging coherence across channels and align with customer journey.
• Guide budget optimization by channel based on performance and priorities.
• Frame cross-channel tradeoffs and make data-driven recommendations.
• Leverage AI-driven tools for planning, performance management, and testing.

Skills

Marketing leadership

Cross-functional GTM

AI-driven insights

MarTech tools

Brand storytelling

Education

BA/BS in Marketing, Business, or related field

Tools

AI-driven tools

MarTech platforms

Job description

Intuit Inc. in San Francisco seeks a Staff Marketing Manager to own the Integrated Marketing Team mandate for an assigned line of business, orchestrating the customer and prospect experience across channels to drive net-new-to-franchise acquisition and attach across the funnel.

You will harmonize Product Marketing, channel teams, and leadership to deliver a coherent go-to-market narrative, guide activation decisions, and apply AI-driven insights to planning, performance, and testing.