Product Marketing Lead — AI-Driven Growth & GTM

salesforce.com, inc.; Seattle (WA); On-site; USD 117,000 - 217,000; Full time

Job summary

Salesforce is seeking a creative and motivated product marketer to drive innovative product marketing across multiple portfolios. You will work cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.

In this role, you will lead core value propositions, translate marketing initiatives into programs to fuel the sales pipeline, and develop repeatable processes to train sales teams while driving always-on plays and programs.

Qualifications

• 5–7+ years of experience in product marketing, industry marketing, or corporate marketing.
• Strong written and verbal communication skills.
• Ability to strategize and craft compelling messaging.
• Hands-on tactical execution and project leadership.
• Experience with Salesforce products or SaaS/B2B platforms preferred.

Responsibilities

• Lead core value proposition and selling points.
• Translate marketing initiatives into actionable programs to fuel the sales pipeline and growth.
• Operationalize internal marketing communications.
• Develop scalable processes to train sales teams and drive always-on sales plays.
• Build consensus and alignment across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
• Lead messaging and positioning strategy for target personas with GTM teams.

Skills

Product marketing

Marketing communications

Messaging strategy

Cross-functional collaboration

Sales enablement

Job description

Salesforce is seeking a creative and motivated product marketer to drive innovative product marketing across multiple portfolios. You will work cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.

In this role, you will lead core value propositions, translate marketing initiatives into programs to fuel the sales pipeline, and develop repeatable processes to train sales teams while driving always-on plays and programs.