Marketing Strategist

Informatics, Inc.; Cedar Rapids (IA); Hybrid; USD 65,000 - 110,000; Full time

Job summary

Informatics, Inc. is seeking a Marketing Strategist to lead strategic conversations, own demand generation frameworks, and represent the agency at a senior level.

This mid-level thinker will develop client relationships, translate goals into channel strategies, and ensure outcomes tied to the client's bottom line. You will own integration across SEO, paid media, content, CRM/email, social, and emerging channels, while driving performance analysis and executive reporting.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in social media management, marketing operations, or related discipline.
• Experience managing client-facing relationships in an agency environment.
• Hands-on experience with HubSpot or comparable CRM and landing page platforms.

Responsibilities

• Develop and own integrated demand generation strategies for clients.
• Design and collaborate with in-house experts to execute campaigns across SEO, paid media, content, CRM/email, social, and emerging channels.
• Identify and prioritize growth opportunities using market data and performance signals.
• Develop deep knowledge of each client's business, industry, and revenue models.
• Act as a senior strategic voice in client conversations, elevating discussions to business outcomes.
• Own the measurement framework for assigned accounts, including KPI definition and attribution methodology.
• Analyze cross-channel performance data and present executive-level reporting and decision briefs.
• Stay current on AI tools, GEO/AEO trends, and emerging demand channels; apply innovations proactively.

Skills

Strategic thinking

Client relationship management

Demand generation

Analytics

Cross-channel marketing

Executive communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Job description

Informatics is evolving into a Strategic Growth Partner, and this role is at the center of that transformation. The Marketing Strategist is not a generalist, and this is not a role that ramps slowly. From day one, you will be leading strategic conversations, owning demand generation frameworks, and representing Informatics at a senior level.

This is a mid-level strategic thinker who can develop deep client relationships, understand their business as well as they do, and build the demand generation frameworks that drive measurable, attributable growth. You will be the connective tissue between client ambition and agency execution, translating business goals into channel strategy, surfacing the data that tells the performance story, and ensuring that everything Informatics delivers is tied to an outcome that matters to the client's bottom line.

Top 5 Role Outcomes:

• Performance-Driven Demand Generation Strategies:You will develop and own performance-driven demand generation strategies for clients, building integrated, multi-channel frameworks that are grounded in data, tied to measurable business outcomes, and designed to drive growth at every stage of the customer journey.
• Strategic Client Partnerships:You will build and sustain strategic partnerships at the leadership level and above, going beyond the day-to-day marketing contact to become a trusted advisor to senior leadership, earning a seat at the table where business decisions are made and budgets are set.
• Performance Analysis and Outcome Accountability:You will serve as the primary marketing contact on assigned client accounts, owning performance analysis and outcome accountability, deeply fluent in every channel we deploy, you will analyze results across the full marketing mix, translate data into clear business insights, and lead client conversations with confidence and credibility.
• Change Agent and Model of High Performance:You will be a critical part of the Informatics team framework, acting as a change agent and a model of high performance, as we evolve our agency model, you will help set the standard for what strategic, outcome-focused work looks like, inspiring and elevating the team around you. You will be familiar with workflows and experienced enough to make optimization recommendations.
• AI Adopter: You will be an active AI adopter, staying ahead of emerging trends and bringing innovative strategies to your clients, continuously exploring how AI tools, GEO/AEO optimization, and new technologies can be applied to deliver smarter, more effective marketing every client you serve.

Key Responsibilities:

• Develop and own integrated demand generation strategies for clients
• Design and work with our in-house subject matter experts to execute and manage campaigns across SEO, paid media, content, CRM/email, social, and emerging channels
• Identify and prioritize growth opportunities using market data, competitive intelligence, and performance signals
• Develop deep working knowledge of each client's business, industry, competitive landscape, and revenue models
• Act as a senior strategic voice in client conversations, elevating discussions from tactics to business outcomes
• Own the measurement framework for assigned accounts, including KPI definition and attribution methodology
• Analyze cross-channel performance data and make strategic recommendations
  Build and present executive-level reporting and decision briefs
• Stay current on AI tools, GEO/AEO trends, and emerging demand channels
  Apply innovative strategies and technologies to client engagements proactively

Company-WideCore Skills and Capabilities:

• AI Fluency & Active Adoption
• Outcome Thinking
• Client and Business Literacy
• Clear and Confident Communication
• Feedback Giving & Receiving
• Self-Directed Growth and Development

Role SpecificRequired Skillsand Capabilities:

• Proven track record of leading senior client relationships independently, including executive-level presentations and strategic planning conversations.
• Demonstrated ability to develop integrated demand generation strategies that connect to measurable business outcomes.
• Strong analytical skills with hands-on experience building performance frameworks, attribution models, and executive reporting.
• Deep channel fluency across SEO, paid media, content marketing, CRM/email, and social, with an understanding of how channels work together, not just independently.
• Exceptional written and verbal communication skills, including the ability to command a room and present complex strategy clearly to VP-level stakeholders.
• Experience owning client relationships at a strategic level, not just account management, but genuine business advisory from the first engagement.

Education and Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field required
• 5+ years of experience in social media management, marketing operations, or a related discipline
• Proven experience managing client-facing relationships in an agency environment
• Hands-on experience with HubSpot or comparable CRM and landing page platforms
• Product Marketing experience is preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer
• Must be able tolift upto 15 pounds at times

Salary range is commensurate with experience.

Informatics is an equal opportunity employer. We will not discriminate against any applicant or employeeon the basis ofage, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law.

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