Strategic Growth Leader, Hospice & Community Impact

BrightSpring Health Services Corporation; Des Moines (IA); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Medical/Dental/Vision

HSA & FSA (up to $5,000)

Tuition discounts & reimbursement

401(k) with company match

Generous PTO

Mileage reimbursement

Wellness and discount programs

Job summary

Hospice of the Midwest in Des Moines, IA seeks a Director of Business Development to lead growth initiatives that expand access to quality end-of-life care. The role focuses on strategic marketing, relationship-building, and community trust across Des Moines and surrounding areas.

The position is full-time, with a standard M-F schedule, based in Des Moines, and offers autonomy to lead outreach efforts while ensuring compliance and patient-centered care.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years' experience in hospice and/or home health marketing.
• At least 2 years in marketing leadership or management roles.
• Demonstrated success in creating and executing strategic marketing plans that drive growth.

Responsibilities

• Provide leadership and support to marketing liaisons across the state.
• Oversee training, onboarding, and ongoing development of outreach staff.
• Develop strategic marketing plans to meet growth targets and referral goals.
• Monitor market trends, competitors, and referral patterns to guide sales efforts.
• Maintain strong knowledge of hospice philosophy, compliance, and regulations.
• Collaborate with internal teams to align outreach with patient and partner needs.
• Ensure adherence to all applicable legal and regulatory requirements.

Skills

Marketing leadership

Strategic marketing

Growth strategy

Relationship-building

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Job description

Hospice of the Midwest in Des Moines, IA seeks a Director of Business Development to lead growth initiatives that expand access to quality end-of-life care. The role focuses on strategic marketing, relationship-building, and community trust across Des Moines and surrounding areas.

The position is full-time, with a standard M-F schedule, based in Des Moines, and offers autonomy to lead outreach efforts while ensuring compliance and patient-centered care.