Strategic Growth Lead, Brand Partnerships

Barnes & Noble Education, Inc.; Florham Park (NJ); Hybrid; USD 200,000 - 225,000; Full time

Job summary

Barnes & Noble Education, Inc. is seeking a Vice President of Brand Partnerships & Strategic Growth to shape and accelerate BNED’s Brand Partnerships. You will define monetization models and scale revenue across media, experiential, ecommerce, and student engagement channels.

Based at our Florham Park, NJ headquarters, this hybrid role requires in-office presence three days per week. The position offers bonus eligibility and a path to meaningful EBITDA growth within BNED’s education-focused

Qualifications

• 15+ years of experience across media, advertising, retail media, partnerships, sponsorships, business development, ecommerce, integrated marketing, or related revenue‑driving functions.
• Strong expertise in strategic planning, revenue growth, and media/advertising business models, including audience monetization, inventory management, sell-through, and partnership strategy.
• Proven track record of identifying new revenue opportunities, building enterprise partnerships, and scaling emerging or stagnant business lines into meaningful growth channels.
• Experience evaluating market opportunities and driving transformational, long‑term commercial growth, ideally within media networks, audience monetization platforms, or omnichannel consumer engagement businesses.
• Executive presence with strong communication, influencing, and cross‑functional leadership capabilities.
• Familiarity with Salesforce or similar CRM platforms, with the ability to leverage sales and market data for forecasting, pipeline visibility, and commercial decision‑making.

Responsibilities

• Develop and execute a long‑term strategic growth plan for the Brand Partnerships business.
• Identify new revenue streams, partnership models, and assets across media, experiential, ecommerce, and student engagement channels.
• Evaluate monetization strategy, inventory utilization, impressions, sell‑through opportunities, and performance.
• Analyze media, advertising, retail media, and consumer trends to inform priorities.
• Identify opportunities to leverage technology, automation, data, and scalability across the business.
• Partner cross‑functionally to drive strategic growth initiatives.
• Additional responsibilities as required.

Skills

15+ years experience

Strategic planning

Revenue growth

Executive communication

CRM familiarity

Tools

Salesforce CRM

Job description

Barnes & Noble Education, Inc. is seeking a Vice President of Brand Partnerships & Strategic Growth to shape and accelerate BNED’s Brand Partnerships. You will define monetization models and scale revenue across media, experiential, ecommerce, and student engagement channels.

Based at our Florham Park, NJ headquarters, this hybrid role requires in-office presence three days per week. The position offers bonus eligibility and a path to meaningful EBITDA growth within BNED’s education-focused